Digital Media Content Creator

Digital Engagement and Content Strategist
6747.50 - $9701.42 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position. Our commitment to employment equity helps achieve inclusion and fairness brings rich diversity to UBC as a workplace and creates the necessary conditions for a rewarding career.

This position works with the UBC Faculty of Management (FOM) to lead the development and execution of digital engagement and content strategies that support student recruitment engagement and alumni connection. The role plays a central part in shaping how the Faculty of Management tells its story across digital platforms ensuring a strategic data-informed and audience-centred approach to communications. The Digital Engagement and Content Strategist contributes to an integrated and coordinated digital communications strategy that enhances the Facultys reputation supports recruitment and student success objectives and reflects the strategic goals of the Faculty and the University. This position plans and implements communications and marketing strategies to provide information to prospective and current students faculty staff and other groups in the community; This position also contributes to the development of communications best practices for FOM and ensures all communications activities and materials comply with UBC standards.
As part of the Deans Office team the position works collaboratively with staff across the Faculty and may provide project leadership or functional guidance to staff students and external service providers involved in digital communications initiatives.
Communications project coordination and management
Manages communications projects determines project timelines and budgets and develops contingency plans to keep projects on track.
Develops and implements communications and marketing strategies.
Communicates with units to clarify subject material provide project status updates and negotiate any necessary changes to timelines or deliverables.
Evaluates publishing requirements and provides recommendations regarding media and format.
Manages projects and coordinates workflow of content providers editors designers and external service providers.
Acts as liaison with editors and content providers to establish and meet production deadlines.
Actively seeks out partnerships and develops relationships with other campus units and student groups in order to identify and leverage opportunities for collaboration.
Content Strategy & Storytelling
Leads content strategy development for Faculty digital platforms ensuring compelling storytelling tailored to the nuances of different channels audiences and geographic markets.
Executes content strategy through hands-on content creation including interviewing stakeholders drafting original written content and refining messaging for digital platforms.
Develops editorial plans and content frameworks that support recruitment priorities program promotion student experience and alumni engagement.
Translates complex academic institutional and strategic information into clear engaging and accessible digital content.

Strategic Digital Engagement Analytics & SEO
Develops and implements comprehensive digital engagement and marketing strategies for the UBC Faculty of Management informed by analytics SEO best practices and performance insights.
Applies a strong understanding of the student recruitment and engagement funnel from awareness through conversion and ongoing engagement to guide content strategy and campaign design.
Working with University Relations digital marketing team uses analytics tools (e.g. Google Analytics social media insights email marketing analytics SEO tools) to monitor performance identify trends and inform continuous improvement. (Reference added to note working relationship with digital team that sets up digital analytics).
Produces regular performance reports and provides strategic recommendations to Faculty leadership and partners.

Digital Communications & Platform Management
Plans creates and coordinates content across Faculty websites social media channels email communications and digital campaigns.
Oversees content optimization for SEO accessibility usability and audience discovery with guidance from the University Relations Web and Communications team
Works within the Facultys web content management system (WordPress) to create edit audit and maintain digital content.
Advocates for user-centred design strong information architecture and best practices in digital communications across Faculty platforms.
Works with University Relations digital marketing team to execute digital marketing campaigns aligned with recruitment cycles program launches events and alumni initiatives.
Strong understanding of geographic and audience segmentation strategies to ensure content and campaigns are targeted relevant and effective in priority markets.
Coordinates with University Relations digital marketing team paid digital advertising initiatives as required and evaluates campaign performance.

Multimedia & Creative Production
Develops and curates video and multimedia content to support Faculty storytelling recruitment and engagement objectives.
Works with internal and external partners to plan produce and deploy video photography and multimedia assets across digital channels.
Ensures creative assets align with UBC brand guidelines and Faculty identity guidelines with the support of the University Relations design team.

Works closely with Faculty leadership student recruitment alumni engagement and central university partners to ensure alignment and coordination of digital initiatives.
Provides strategic advice training and guidance on digital engagement content strategy and analytics to Faculty staff and partners with the support of University Relations
Stays current with emerging digital communications trends technologies and best practices relevant to higher education.

This position exercises a high level of judgment in the planning execution and evaluation of digital communications for the UBC Faculty of Management. Errors in strategy analytics interpretation audience targeting or content deployment could negatively affect recruitment outcomes student engagement alumni relations and the Facultys reputation. Decisions must balance competing priorities timelines and strategic objectives while maintaining high standards of quality accuracy and brand alignment.
Supervises staff involved in specific communications projects as needed.
Undergraduate degree in a relevant discipline. Demonstrates a commitment to enhancing ones own awareness knowledge and skills related to equity diversity and inclusion

Relevant disciplines include marketing communications and digital technologies.
Proven experience in strategic communications planning and project coordination. Ability to plan and implement a broad range of digital and non-digital communications projects.
Demonstrated ability to work in a project-based environment and handle multiple and concurrent priorities.
Ability to look at complex problems from different perspectives and find creative solutions with the resources available.
Excellent project management and organization skills with the ability to prioritize multiple tasks manage timelines and implement a broad range of digital and print communications projects in a high-volume production environment.
Basic graphic design skills are an asset.
Experience using established and emerging social media channels for communication and audience engagement. Strong analytical skills and ability to use social media monitoring and analytical tools e.g. Solid understanding of social media and web content best practices and usability conventions.
Photography and video-editing experience an asset.
CSS and HTML considered an asset.
Familiarity with blogs content-management systems and email marketing tools.
Experience with Adobe Creative Suite and the Microsoft Office suite. Familiarity with databases or other project management software.
Professional experience in a post-secondary institution or similar environment an asset.
Ability to assess own performance and report on project status.