Sales & Showroom Coordinator

At Senior Helpers of Sarnia-Lambton, we provide exceptional in-home care that empowers seniors to live safely, comfortably, and independently in their own homes. As our organization continues to expand, we are seeking a highly driven and experienced Sales Manager to lead our business development efforts, grow our referral networks, and drive sustained revenue growth across the region.

Position Overview

The Sales Manager will play a strategic leadership role in building, managing, and scaling our sales and referral pipeline. This position requires a proven ability to cultivate high-value relationships within the senior-care, healthcare, and community sectors, while also establishing a structured and effective sales framework for long-term growth.

This is a base salary + commission role, with additional earning potential tied directly to performance, territory growth, and successful client acquisition.

Key Responsibilities

Business Development & Relationship Management

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Develop, manage, and expand referral relationships with hospitals, physicians, senior living communities, discharge planners, social workers, and other senior-care service partners.

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Lead strategic outreach efforts, including presentations, relationship-building meetings, community events, and professional networking engagements.

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Secure new client engagements by generating high-quality leads and converting them into home-care service agreements.

Sales Leadership & Strategy

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Create, implement, and refine the regional sales strategy to meet and exceed monthly and quarterly revenue targets.

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Analyze market trends, competitor activities, and referral network dynamics to identify new opportunities for expansion.

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Manage and optimize CRM usage, ensuring accurate documentation of leads, activities, conversions, and follow-ups.

Collaboration & Cross-Functional Support

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Work closely with Operations and Care Teams to ensure a seamless onboarding experience for clients.

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Provide feedback on market needs to support marketing initiatives and service enhancements.

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Represent Senior Helpers at outreach events, conferences, and community programs.

Qualifications

Required

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Minimum of 2 years of experience in a Sales Manager or Senior Sales role within the home-care, senior-care, healthcare referral, or related industry.(Experience must be directly applicable and demonstrate strong referral-network development.)

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Proven track record of achieving or exceeding sales targets in a similar field.

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Exceptional communication, negotiation, and relationship-building skills.

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Ability to work independently, with strong self-direction and accountability.

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Proficiency in CRM systems and sales pipeline management.

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Valid driver’s license and reliable vehicle for regional travel.

Preferred

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Established relationships within local healthcare or senior-care networks.

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Knowledge of home-care services, senior-support programs, and community health systems.

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Experience conducting presentations, leading outreach campaigns, or managing referral partnerships.

Compensation & Benefits

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Base Salary + Commission Structure reflective of experience and performance.

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Flexible working environment with autonomy over schedule, territory planning, and outreach approach.

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Strong internal support from operations, care management, and marketing teams.

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Opportunities for advancement into senior leadership, regional development, or multi-site sales roles.

Why Join Senior Helpers Sarnia-Lambton?

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Make meaningful contributions to the well-being of seniors and their families.

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Join a mission-driven organization with a strong community reputation.

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Enjoy the rewards of a performance-driven role where high effort leads to high earning potential.

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Help shape the growth of a rapidly expanding home-care service provider.

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.

INDCAN