Paid social media manager (h/f)

This is a full‑time regular role. You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
Paid Social Manager
Fidelity is a privately owned company helping Canadian investors build better financial futures for over 35 years.
The Paid Social Manager is a hands‑on role focused on driving performance through content, audience strategy, and platform innovation.

Executes and optimizes paid social campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, and Reddit, and emerging platforms.
Leads development of platform‑specific strategies and tactics, tailoring content to each platform and audience behaviours.
Owns audience segmentation and targeting, continuously testing and refining to improve efficiency and outcomes.
Collaborates with creative, data analytics, corporate affairs, digital marketing teams, and agency partners to ensure insight‑driven campaigns align with business goals.
Explores new ad formats, beta opportunities, and emerging trends to keep the business at the forefront of paid social innovation.
Partner closely with Social Designer, Manager of Paid Social Strategy, Digital Marketing, Advertising, and Content Marketing teams to align paid social strategy with creative direction and campaign goals.
Develop detailed, platform‑specific paid social briefs for agency partners reflecting brand and performance objectives.
Use tools such as Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments.
Work with agency partners to ensure the right media mix, budget allocation, and platform tactics are in place to meet campaign objectives and deliver strong performance.
Stay current on emerging formats, algorithm changes, and user behaviour to keep Fidelity’s paid social presence competitive.
Maintain up‑to‑date knowledge of social media platforms, trends, and best practices through regular check‑ins with platform partners.
Budget Reconciliation and Management

Work closely with external partners to ensure timely invoicing and monthly reconciliation of billing and payments.
Collaborate with Manager, Paid Social Strategy to keep paid social budget on track, ensuring accurate pacing, efficient spend, and alignment to ad plans.
Support presentations to obtain buy‑in and alignment from the executive team and key stakeholders.
Provide strategic insights, anticipating environmental changes that could impact platform performance.
Understanding of integrated marketing communications programs.
Strong communication skills, persuasiveness, and diplomacy with varied audiences.
Strong analytical, creative, and organizational skills.
Experience building detailed paid social strategies and tactics, preferably in the financial services sector.
3+ years of experience in a digital advertising role, preferably in paid social execution.

• University degree with a focus in Marketing, Advertising, or equivalent work experience.
• Experience in paid social and YouTube.
• Strong project management skills.
• Financial services experience is a strong asset.
• Media agency experience is a strong asset.
• Adobe Analytics skill is an asset.

Base salary range $99,000 to $111,000, plus discretionary performance bonus. Flexible working arrangements: 100% remote, hybrid, in‑office options.
Parental leave top‑up to 100% salary for 25 weeks.
Up to $650 for home office equipment.
Diversity and inclusion programs with employee resource groups.
Professional development: access to 11,000+ training courses, tuition reimbursement, and rewards for completing designations.
We consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or other legally protected ground.
We welcome and encourage applications from people with disabilities and provide accommodations upon request.