Marketing Specialist - Work Remotely

Fuel Made is looking for a Retention Marketing Strategist to lead strategy and client relationships for high-performing Shopify brands on Klaviyo . In this role, you'll own retention roadmaps, guide creative campaigns across email and SMS, and help brands grow customer lifetime value through storytelling, segmentation, and smart automation.
If you love turning data into insight, leading client conversations, and crafting retention experiences that resonate, we'd love to meet you.
Fuel Made is a boutique ecommerce agency recognized for thoughtful strategy, elevated creative, and lasting client partnerships.
We specialize in helping high-performing Shopify brands grow through exceptional lifecycle marketing, retention strategy, and creative execution through Klaviyo.
Our team blends the precision of strategy with the craft of storytelling — pairing data-driven decision making with distinctive, human-centered retention initiatives that drive real business impact.

You'll translate each brand's goals into retention plans that balance performance, creativity, and long-term growth, working closely with our copy, design, and project management teams to bring your ideas to life.
This is a highly collaborative role that sits at the intersection of client success, retention strategy, and lifecycle marketing. You'll lead conversations that shape how brands communicate, convert, and retain their customers — across email, SMS, and beyond.

Serve as the main strategic point of contact for 15+ retained brands.
Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long-term retention health.
Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high-performing campaigns and flows.
Review final creative for strategic alignment, accuracy, and brand voice consistency.
Maintain visibility and accountability across projects using Asana and Slack.
Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement.
Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure.
Turn performance data into actionable insights that elevate results month over month.

Love building relationships and guiding clients toward big-picture retention wins.
Enjoy the interplay of creative storytelling and performance analytics.
Keep calm under multiple moving pieces, and help others do the same.
Care deeply about quality — not just output.
2+ years in Project/Account Management, Client Success, or Retention Strategy within a DTC/ecommerce agency.

• Strong understanding of Shopify / Shopify's integration with Klaviyo, today's go-to DTC tech stack, and modern retention marketing practices.
• Experience using data to inform strategy, improve engagement, and drive measurable impact.

Curiosity about AI and tools that enhance strategic and creative efficiency.

Work alongside senior-level strategists, designers, and copywriters who care deeply about their craft.
Competitive pay: Retirement help: We add 7-10% of your salary to a 401K (or retirement for intl), no matching needed.

• Health, dental, vision, and disability insurance coverage: 100% employee premium coverage.
• Remote first/only: Enjoy a flexible work schedule, and work from wherever you like.
• Vacation: All major holidays, plus 3 weeks paid vacation—which includes the last week of the year, plus 3 personal days.
• Parental leave : 5-year bonus : Paid sabbatical + $3,000 US bonus + additional week of PTO going forward