Marketing Strategist (Remote)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth.

From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

we're shaping the future of marketing. Ready to build something that breaks the mold? About The RoleWe're looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). Data Integration:

Leverage first-party and third-party data for precise audience targeting and segmentation.

Planning and Setup:

Continuously monitor and optimize campaigns to achieve performance and pacing goals.

Generate and analyze performance reports to provide actionable insights and recommendations.

Quickly identify and resolve issues related to campaign performance and delivery.

Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.

Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.

Present campaign plans, performance reports, and strategic recommendations to clients.

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)

Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360

Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success

Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

virtual workouts ,

One Medical

membership for primary and virtual care

Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Bonus

- Annual bonus based on tenure, which scales in total amount over time

Work Environment RequirementsAs a remote-first company, you'll have the ability to work from your home office. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-Employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on ca.hrm.tc're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #