Digital marketing manager (SEO)

Location: 6260 Highway 7, Vaughan Ontario

Peter and Paul's Hospitality Group is seeking a creative, performance-driven, and strategic Senior Digital Marketing Manager to lead our digital and social media efforts across all company brands. This role requires a strong grasp of digital platforms, marketing strategy, storytelling, and team collaboration. You'll be at the forefront of our digital voice, increasing brand engagement, managing campaigns, and working with in-house and external teams to ensure cohesive brand messaging.

Develop and execute go-to-market strategies for all initiatives requested by the VP of Sales and Marketing

Lead and oversee the social media strategy for all byPNP accounts

Create and manage digital marketing strategies and ad spends across Google, Meta, and Facebook platforms

Strategically grow follower count and engagement across all social media platforms

Content Creation & Management

Serve as copywriter for all external communications, print materials, marketing assets, blogs, and newsletters

Brainstorm and execute social media campaigns

Design visually appealing social media grids and profiles

Capture or source photos and content for social media use

Edit photos and videos, create Instagram Stories, Reels, and TikToks

Gather and create content for websites and supply to webmaster

Work with graphic designer, webmaster, and PR/content manager to ensure brand consistency across touchpoints

Provide clear direction to Engine 8 Media team on marketing deliverables

Advertising & Analytics

Analyze metrics and develop strategies to optimize performance

Monitor online reviews, customer feedback, and engagement trends

Assist with public/media relations including press releases

Ensure brand presence is maintained across external websites like Wedding Wire, Event Source, etc.

Lead future digital initiatives involving mobile apps, ecommerce, loyalty programs, customer engagement, and reviews

You will be supported by an in-house team consisting of:

Graphic Designer (graphic assets, digital material setup)

Webmaster (website and SEO support)

Content Collector & Public Relations Manager (content sourcing, event coverage)

Minimum 3-5 years senior-level experience in Content Creation or Digital Marketing

Minimum 3-5 years of digital media buying and strategy experience

Degree or diploma in Marketing, Digital Media, or equivalent

Deep understanding of Instagram, TikTok, Facebook, Twitter, LinkedIn, Google, Pinterest

Proven ability to create engaging visual content, including Instagram Reels and TikTok videos

Exceptional writing, editing, and communication skills

Asset skills (not required): Photography/Videography, Adobe Illustrator, Adobe Photoshop

If you're a digital marketing leader who thrives on creativity, innovation, and brand storytelling in the hospitality space, this is your opportunity to shape one of the GTA's leading hospitality brands.