Performance Marketing Manager (Full-Time, Remote)

Welcome to Puppy Sphere, we are a high-growth startup redefining the wellness category through puppy therapy! We’re on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again.
As North America’s original puppy yoga company, we’ve built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We’ve partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities!
If you’re excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we’d love to hear from you!

This is a full-time remote role with our home base in Toronto. As Head of Performance Marketing, you own the revenue engine behind Puppy Sphere's growth; paid media, promotional campaigns, lifecycle, e-commerce, and the data infrastructure that connects it all. You lead a team of four and an external agency, and you're accountable for turning marketing spend into measurable business results. You sit alongside the Head of Brand & Content as a peer, and together you build the growth engine behind a category-defining brand.
The total compensation range for this role is $75,000 CAD - $100,000 CAD, depending on experience and scope. Final compensation structure may include base salary, bonus incentives, or a combination of both.
Data, reporting & forecasting
Build and own the marketing performance dashboard, the single source of truth for the team and leadership
Identify trends early and make data-backed recommendations on reallocation and prioritization
Paid media & performance
Own paid acquisition strategy across Meta, TikTok, and Google - with an in-house Ads Manager executing day-to-day
Set channel strategy, budget allocation, and performance targets
Align spend with class inventory, seasonality, city launches, and promotional calendars
Collaborate with the Head of Brand & Content on creative direction and testing

Lead CRO strategy across landing pages, checkout, mobile UX, and promotional execution
Own the full customer lifecycle with a focus on increasing visit frequency and habit-building
Guide the CX Manager on retention initiatives and community touchpoints that drive repeat behaviour
Align lifecycle calendars to class schedules, studio openings, and corporate events
Build performance funnels and lead generation strategies for the corporate wellness and events division
Partner with Sales on positioning and pipeline support
Own measurement of B2B marketing spend and pipeline contribution
6+ years in performance marketing or growth - ideally in DTC, e-commerce, fitness, or marketplace environments

• Comfortable building dashboards and presenting financial performance to senior leadership - data is your default language
• Experience managing external agencies and holding them to clear performance standards
• A collaborative peer mindset - you work closely with brand and creative teams and know great performance needs great creative
• Comfortable managing across technical, creative, and CX functions - you lead a diverse team, not a single-discipline pod

Remote work flexibility around the world.
⏱️ Flexible working hours, we trust you to manage your own time.
✈️ 10 paid vacation days.
❤️‍ Attend networking and unique invite-only events in your city and beyond.
✨ Opportunity to work with celebrity clients and industry giants.