Sales & Showroom Coordinator
$75k - $80k per yearHyatt Corporation
Join a community that values respect, integrity, inclusion, empathy, experimentation, and well-being. At Hyatt, diversity, equity, and inclusion are at the core of our purpose:
The SMERF Sales Manager is responsible for generating new business and managing key accounts within the Social, Military, Educational, Religious, and Fraternal (SMERF) segments. This role requires a unique blend of strategic prospecting, consultative selling, and relationship management to secure group room nights, meeting space, and catering revenue. Sales Manager, SMERF
Reports To:Director of Sales and Events
Sales & Events
Full Time Regular
Minimum 2-3 years of experience in hotel sales or a related industry
Proven track record of achieving sales targets and revenue goals
Strong negotiation and relationship-building skills
Proficiency in CRM systems, hotel sales software (e.g. Delphi, Envision, Opera) and Microsoft Office Suite
Bachelor's degree in Business, Hospitality, Marketing, or a related field (preferred)
New Business Development: Proactively identify, qualify, and solicit new SMERF accounts through research, networking, cold calling, and participation in industry events and tradeshows (e.g., religious conferences, educational associations).
Account Management: Serve as the primary point of contact for a portfolio of existing SMERF clients, ensuring exceptional service from proposal through post-event follow-up to secure repeat business.
Proposal & Contract Generation: Develop compelling, detailed proposals and contracts that meet the specific needs and budget parameters of SMERF groups, highlighting value-adds and flexible options.
Achieve and exceed quarterly and annual sales goals for room nights, revenue, and market share. Market Expertise & Strategy: Maintain in-depth knowledge of SMERF market trends, competitor activity, and seasonal opportunities. Develop and execute a strategic sales plan for the SMERF segment.
Conduct site inspections and presentations for prospective clients.
CRM Management: Diligently use the company's operating software to track all activities, manage the sales pipeline, and generate accurate forecasts and reports.
Our team members work in an environment that demands exceptional performance yet reaps great rewards. Paid medical days and paid personal days
- Complimentary hotel nights and discounts at Hyatt properties worldwide
- Extended health and dental benefits for you and your dependents after 30 days
- 2023, 2024 and 2025 Great Place to Work Certified Hyatt Regency Toronto is dedicated to offering employment accommodation in compliance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
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