PRODUCT MANAGER CONTENT MARKETING F/H

Were one of the fastest-growing pensions in the country for a reason. Driven by core values and a shared purpose were fierce champions for better retirement security known for our can-do culture where everyone plays a role in bringing our vision to life. We are seeking a Manager Product Content Marketing to join our Pension Solutions team. This strategic storytelling driven role brings CAAT s product narratives to life across channels translating complex technical product concepts into compelling content that drives awareness engagement and growth. Sitting at the intersection of product marketing and sales enablement this role blends creativity with business acumen and thrives in a fast paced mission driven environment.
Lead mentor and support team members responsible for content writing and event & conference execution setting clear priorities and allocating workload to deliver consistently high quality experiences.

• Coach and develop the teams capability in logistics planning stakeholder management and high impact event marketing.
• Develop and execute content strategies aligned with product positioning value propositions and customer journeys.
• Create high impact content such as product brochures white papers solution briefs case studies blog posts landing pages and video scripts or treatments.
• Partner with product marketing sales and subject matter experts to uncover customer pain points and align content to address them.
• Lead content planning for new product launches and feature releases ensuring clear value driven messaging.
• Craft sales enablement materials including messaging frameworks pitch decks FAQs and battle cards to support frontline teams.
• Collaborate with campaign managers to integrate product content into multi channel campaigns.
• Use analytics to measure content impact on engagement pipeline and conversion and continuously test iterate and optimize based on performance and feedback.
• Ensure all content is SEO optimized aligned with digital best practices and delivered through appropriate content management and marketing automation tools.
• Partner closely with Growth Marketing Product Customer Success Sales Design and Digital teams to create tailored visually polished and brand aligned assets that support key initiatives.

Bachelors degree in marketing communications journalism or related field.

• 810 years in B2B content marketing ideally tech SaaS retirement fintech or financial services with leadership/coaching experience.
• Proven ability to translate complex technical products into value-driven audience-friendly narratives through strong writing editing and storytelling across digital/print formats.
• Solid understanding of SEO CMS (e.g. WordPress) marketing automation (e.g. Salesforce Marketing Cloud HubSpot) and UX writing/customer journey mapping.
• Experience collaborating cross-functionally managing multiple projects/deadlines and producing/managing video podcast or interactive content.
• Exposure to product/solution marketing or technical writing is a strong preference .

From flexible work arrangements comprehensive benefits to wellness incentives and a defined benefit pension plan we have you covered.
Its why were consistently recognized as one of Canadas Most Admired Corporate Cultures one of Greater Torontos Top Employers and one of the Best Places to Work .
Youre giving Canadians the opportunity for better retirement security and organizations the chance to do more.
If you believe that Canadians deserve a future where a secure lifetime retirement income contributes to their financial and overall well-being then CAAT could be the right fit for you. Learn more about us by visiting Equity Inclusion and Belonging (DEIB):
DEIB at CAAT means we respect and value the broadest range of experiences geographies gender ethnicities backgrounds and perspectives as key elements of our culture. CAAT Pension Plan is an equal opportunity employer and we will accommodate any needs under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Hiring processes will be modified to remove barriers to accommodate those with disabilities if requested.