Content strategist Job Description
Content strategist Job Description Template
A Content Strategist orchestrates a company's storytelling, managing the creation, delivery, and governance of useful, usable content. Key tasks include content planning, development, analysis, and performance optimization.
Responsibilities:
- Develop and execute content strategies that align with the company's goals and objectives.
- Conduct market research and analyze industry trends to inform content decisions.
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistency in messaging and branding.
- Create and maintain editorial calendars to ensure timely delivery of content across all channels.
- Measure and analyze the effectiveness of content using metrics such as engagement and conversion rates.
- Stay up-to-date with emerging content trends and technologies, and make recommendations for incorporating them into the company's content strategy.
- Manage a team of content creators, providing guidance and feedback to ensure high-quality content production.
Requirements:
- Experience in content strategy and development
- Strong written and verbal communication skills
- Ability to analyze and interpret data to inform content decisions
- Familiarity with SEO and content optimization best practices
- Understanding of user experience and design principles
- Ability to collaborate with cross-functional teams, including designers, developers, and marketers
- Proficiency in content management systems and project management tools
- Demonstrated success in creating and executing content strategies that drive business results.
