VP of Sales and Marketing Job Description

The VP of Sales and Marketing directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Plans and directs all aspects of an organization’s marketing and sales policies, objectives, and initiatives. Being a VP of Sales and Marketing identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Establishes short and long term sales goals and quotas in line with corporate objectives. In addition, VP of Sales and Marketing requires a bachelor’s degree. Typically reports to top management. The VP of Sales and Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.

VP of Sales and Marketing Job Description Template

Our company is looking for a VP of Sales and Marketing to join our team.

Responsibilities:

  • Model the company’s culture, values, and behavior both internally facing and client facing;
  • Prepare and deliver monthly reports sales reports to executive;
  • Execute on achievable forecasts for bookings results monthly, quarterly and annually;
  • Prepare and deliver reports on the status and ROI of all sales and marketing efforts to executives;
  • Build and lead sales and marketing team with account reps and marketing resources;
  • Manage and implement sales and marketing strategies.

Requirements:

  • Experience leading and developing a sales team of 15 or more members;
  • Selling SaaS within the public sector is an asset;
  • 8+ years in senior-level management within the SaaS sector;
  • BA/BS degree or equivalent;
  • Experience with Salesforce CRM;
  • 10-15+ years proven experience closing large and mid-sized enterprise accounts;
  • Experience building lead management and sales processes.