Senior Team Lead – Ad Operations Job Description Template
Our company is looking for a Senior Team Lead – Ad Operations to join our team.
Responsibilities:
- Monitor campaign delivery to ensure campaigns are running as expected and targeted objectives are met;
- Manage a team of 20+ people;
- Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency;
- Work closely with other offices, account management and sales teams;
- Implementation and optimization of advertising campaigns (Smart TV);
- Monitor work done by the team;
- Key responsibility will include campaign execution, optimization, and managing day-to-day ad campaign success;
- Perform team member’s performance evaluation;
- Align with inventory team on inventory needs and requirements;
- Perform quality control of creatives, directly on the TVs;
- Coach and train team leads and team members on the above;
- Analyze campaign data, make applicable optimizations to campaigns to meet the campaign goals;
- Produce reports and recommendations;
- Take part in the hiring and training of new team members.
Requirements:
- Able to advise and troubleshoot Pixel Management; tagging required for retargeting or measurement/attribution purposes;
- Experience in a quantitative field, including: a DSP or SSP/exchange with advanced analytics and optimization capabilities;
- Very attentive to details and very rigorous;
- Computer literate with superior knowledge of Excel; vlookup, pivot tables and other such functions;
- Able to troubleshoot complicated discrepancies between DSP and ad servers, DSPs and SSPs or SSPs and ad servers;
- Customer service mentality; professional communication skills, both internally and externally with customers;
- A nice to have is Valued programming knowledge: XML, HTML, CSS, JavaScript, SQL, and Python;
- Additional knowledge on advertiser end ad servers such as DCM, Sizmek is a plus;
- Demonstrated ability to prioritize tasks and resolve problems in a timely manner;
- Highly motivated to learn and work in digital technologies;
- 7+ years’ experience in a management position;
- Experience working with global counterparts and managing teams operating 24/7;
- Experienced team manager, managing teams in online advertising who support global partners 24 / 7;
- Great understanding of the business needs of both advertisers and publishers in regards to online advertising;
- Knowledge of CTV online advertising and Smart TV ecosystem.