Senior digital marketing manager Job Description
Senior digital marketing manager Job Description Template
A Senior Digital Marketing Manager spearheads online marketing strategies, oversees social media campaigns, and optimizes web content for maximum visibility and conversion. Key tasks include SEO, data analysis, and team leadership.
Responsibilities:
- Develop and execute digital marketing strategies to achieve company goals
- Manage and lead a team of digital marketing specialists
- Track and analyze performance metrics to optimize marketing campaigns
- Stay up-to-date with the latest digital marketing trends and technologies
- Collaborate with other departments to ensure brand consistency across all channels
- Manage and allocate the digital marketing budget effectively
- Develop and maintain relationships with external partners and vendors
- Create reports and presentations to update senior management on digital marketing performance
Requirements:
- Strong experience in digital marketing strategy and implementation
- Knowledge of various digital marketing channels such as SEO, SEM, PPC, social media, email marketing, and content marketing
- Experience in managing and leading digital marketing teams
- Ability to analyze data and metrics, and use insights to optimize digital marketing campaigns
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously
- Familiarity with digital marketing tools such as Google Analytics, AdWords, and CRM systems
- Ability to stay up-to-date with industry trends and new digital marketing technologies and apply them to the company's marketing strategy
