Product marketing manager Job Description

Product marketing manager Job Description Template

Product Marketing Managers spearhead product launches, strategize marketing plans, and conduct competitive analysis. They're accountable for driving product success, managing cross-functional teams, and communicating product value to customers.

Responsibilities:

  • Develop and execute product marketing strategies to drive product awareness and adoption
  • Conduct market research and analyze industry trends to inform product positioning and messaging
  • Create compelling product marketing content such as product descriptions, sales collateral, and presentations
  • Collaborate with cross-functional teams including sales, product management, and creative to ensure successful product launches
  • Track and report on key metrics such as product performance, customer feedback, and competitive analysis
  • Act as a spokesperson and subject matter expert for the product to internal and external stakeholders
  • Manage budgets and timelines for product marketing initiatives
  • Identify and pursue new opportunities for product growth and expansion

Requirements:

  • Minimum 3 years of experience in product marketing management
  • Strong analytical skills to conduct market research and analyze data to inform product marketing strategy
  • Excellent communication skills to effectively convey product messaging to internal and external stakeholders
  • Demonstrated ability to develop and execute comprehensive product launch plans
  • Knowledge of digital marketing tactics including SEO, SEM, social media, and email marketing
  • Proven ability to collaborate cross-functionally with product management, sales, and creative teams
  • Experience with marketing automation and CRM tools such as HubSpot or Salesforce
  • Bachelor's degree in marketing, business administration, or related field preferred