Media director Job Description
Media director Job Description Template
A Media Director orchestrates advertising campaigns, strategizes media placements, and oversees media budgets. They manage relationships with media outlets, ensuring optimal brand exposure and return on investment. Key tasks include planning, negotiation, and performance analysis.
Responsibilities:
- Develop and implement media strategies to achieve marketing goals
- Create budgets for media campaigns and allocate resources effectively
- Identify and negotiate media partnerships and sponsorships
- Analyze market trends and adjust media plans accordingly
- Manage a team of media professionals and provide guidance and support
- Monitor and optimize media performance using metrics and analytics
- Collaborate with other departments to ensure brand consistency across all media channels
- Stay up-to-date with industry developments and incorporate new technologies into media plans
Requirements:
- + years of experience in media planning and buying
- Strong knowledge of media landscape, including digital and traditional channels
- Ability to develop and execute media strategies that align with business goals
- Excellent communication and negotiation skills to build relationships with media vendors and clients
- Experience managing a team and overseeing media campaigns from start to finish
- Proficiency in media planning and buying tools and software
- Analytical mindset to measure and optimize media performance
- Ability to stay up-to-date with industry trends and innovations in media planning and buying
