Media Director

Media Director is responsible for leading a team of Media Planners and Buyers. Oversees research, development, and implementation of media plan. Being a Media Director negotiates client projects and develops client relationships. Ensures client budget and target audience is met. Additionally, Media Director may require a bachelor’s degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field’s concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

Media Director Job Description Template

Our company is looking for a Media Director to join our team.

Responsibilities:

  • Lead and manage all strategic channel planning activities associated with assigned account(s);
  • Steward relationship with outside agency partners (creative, PR, promotion, etc.);
  • Proactively keep abreast of industry trends and share knowledge with team;
  • Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member;
  • Work closely with their direct report to optimize any revenue opportunities within the agency at large;
  • Actively incorporate tools into client planning process/lead workshops in Facilitator role;
  • Acts as a positive role model through example;
  • Manage all aspects of the client business providing superior customer service while maximizing business opportunities;
  • Understand client compensation structure and implications of plan changes;
  • Responsible for meeting business KPI’s and development of business plans;
  • Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met.

Requirements:

  • Actively incorporate tools into client planning process/lead workshops in Facilitator role;
  • Work closely with their direct report to optimize any revenue opportunities within the agency at large;
  • Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member;
  • Proactively keep abreast of industry trends and share knowledge with team;
  • Lead and manage all strategic channel planning activities associated with assigned account(s);
  • Steward relationship with outside agency partners (creative, PR, promotion, etc.);
  • Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met;
  • Acts as a positive role model through example;
  • Manage all aspects of the client business providing superior customer service while maximizing business opportunities;
  • Understand client compensation structure and implications of plan changes;
  • Responsible for meeting business KPI’s and development of business plans.