Marketing communications manager Job Description
Marketing communications manager Job Description Template
A Marketing Communications Manager orchestrates promotional strategies, crafts compelling brand messages, and oversees public relations efforts. Responsibilities include managing marketing campaigns, coordinating with sales teams, and analyzing market trends.
Responsibilities:
- Develop and implement marketing communication strategies to promote products, services, or ideas
- Create and manage content for various marketing channels, including social media, email, website, and print materials
- Collaborate with cross-functional teams, including sales, product, and design, to ensure consistent messaging and branding
- Analyze market trends and customer insights to refine marketing strategies and improve audience engagement
- Track and measure the effectiveness of marketing campaigns and report on key metrics to senior leadership
- Manage the marketing budget and ensure all initiatives are executed within budgetary constraints
- Identify and evaluate new marketing opportunities and partnerships to drive brand awareness and revenue growth
- Keep up-to-date with industry trends and best practices in marketing communication to ensure the company remains competitive in the market
Requirements:
- Bachelor's degree in marketing, communications, or related field
- Proven experience as a marketing communications manager or similar role
- Excellent written and verbal communication skills
- Strong project management skills with the ability to lead and prioritize multiple projects simultaneously
- Ability to develop and execute successful marketing campaigns across multiple channels
- Knowledge of digital marketing and social media platforms
- Experience with marketing automation tools and customer relationship management (CRM) software
- Ability to analyze data and use insights to inform marketing strategies and tactics
