Director of Marketing and Communications Filled Job Description Template
Our company is looking for a Director of Marketing and Communications Filled to join our team.
Responsibilities:
- Work with marketing consultants, ad agencies, PR consultants and media buyers to develop campaigns to support programming;
- Manage the annual overarching multi-channel marketing strategy;
- Work with Ad Agencies to produce materials as required;
- Develop communications and PR strategies for each territory;
- Create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments;
- Develop the marketing strategy for new and existing products;
- Represent OPI’s image in the marketplace, from hiring through to end-users;
- Manage all inbound and outbound marketing activity;
- Manage content development and curation;
- Execute digital and traditional integrated campaigns;
- Apply various digital analytics and media tracking tools to generate reports on progress of work on social media;
- Work with industry media, publications and industry associations to keep them current and informed about OPI’s technology and activities;
- Responsible for all company interactions on social media, including responding to messages, creating messages, and uploading photos.
Requirements:
- Strong e-marketing/SEO/marketing automation experience;
- Post-secondary degree (B.Comm/Marketing) or equivalent experience;
- 10+ years in a marketing leadership role;
- Deep experience in campaign life-cycle and execution, and in working with Ad Agencies;
- Experience in marketing strategy development and marketing plan development;
- Sales and event management experience required.