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Digital marketing strategist Job Description

Digital marketing strategist Job Description Template

Digital Marketing Strategists spearhead online marketing strategies, driving brand awareness and revenue growth. They design and implement campaigns, analyze performance data, and adjust tactics to optimize digital marketing efforts.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive customer engagement
  • Conduct market research and analyze consumer behavior to identify target audiences and optimize campaigns accordingly
  • Create and manage digital marketing budgets, ensuring maximum ROI and cost-effectiveness
  • Liaise with internal teams and external agencies to coordinate cross-functional marketing efforts and ensure consistent brand messaging across all platforms
  • Monitor and track key performance metrics such as website traffic, social media engagement, and email open rates, and use data insights to inform future marketing initiatives
  • Stay up-to-date with industry trends and best practices, and continually evaluate and improve digital marketing strategies
  • Collaborate with sales teams to develop lead generation campaigns and support overall sales objectives
  • Provide regular reports and presentations to senior management on digital marketing performance and ROI, highlighting successes and identifying areas for improvement

Requirements:

  • - Minimum of 3 years of experience as a digital marketing strategist
  • - Extensive understanding of digital marketing channels including SEO, SEM, social media, email marketing, and PPC
  • - Ability to develop and execute comprehensive digital marketing strategies that align with business goals
  • - Experience with marketing automation tools such as Hubspot, Marketo, and Pardot
  • - Strong analytical skills to measure the success of digital marketing campaigns and make data-driven decisions
  • - Excellent communication skills to collaborate with cross-functional teams and external partners
  • - Up-to-date with the latest trends and technologies in the digital marketing industry
  • - Bachelor's degree in marketing, communications, or a related field.