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Demand generation manager Job Description

Demand generation manager Job Description Template

A Demand Generation Manager spearheads strategies to drive market interest and demand for products or services. Key responsibilities include overseeing marketing campaigns, analyzing market trends, and optimizing lead conversion.

Responsibilities:

  • Develop and execute demand generation strategies to drive revenue growth
  • Collaborate with cross-functional teams to create and implement campaigns that target various stages of the buyer journey
  • Manage and optimize lead generation programs across multiple channels, including email, social media, paid advertising, events, and webinars
  • Track and analyze the effectiveness of demand generation programs and make data-driven recommendations for improvements
  • Manage and prioritize the demand generation budget to ensure maximum ROI
  • Create and maintain a content calendar that aligns with demand generation initiatives
  • Stay up-to-date with industry trends and best practices in demand generation to ensure the company's competitive edge
  • Collaborate with sales teams to ensure effective lead handoff and follow-up processes

Requirements:

  • Strong understanding of demand generation strategies and tactics
  • Proficient in marketing automation tools such as Marketo or Eloqua
  • Experience in developing and executing integrated marketing campaigns
  • Ability to analyze and interpret data to make informed decisions
  • Excellent written and verbal communication skills
  • Proven track record of driving pipeline growth and revenue generation
  • Ability to work collaboratively with cross-functional teams, including sales and product marketing
  • Bachelor's degree in marketing, business, or a related field; MBA preferred