Paid search specialist Job Description
Paid search specialist Job Description Template
A Paid Search Specialist strategizes, develops, and optimizes online advertising campaigns. Responsibilities include keyword research, bid management, and analyzing performance data to enhance ROI.
Responsibilities:
- Manage and optimize paid search campaigns across various platforms such as Google, Bing, and Yahoo
- Conduct keyword research and analysis to identify new opportunities and improve campaign performance
- Create and implement ad copy and landing page optimizations to improve click-through rates and conversion rates
- Monitor and analyze campaign performance metrics to make data-driven decisions and provide regular reporting to clients or stakeholders
- Stay up-to-date with industry trends and changes in search engine algorithms to ensure campaigns are in compliance and leverage best practices
- Collaborate with cross-functional teams such as designers, developers, and content writers to ensure cohesive messaging and user experience
- Identify and troubleshoot technical issues related to campaign setup, tracking, and performance
- Participate in client meetings and provide insights and recommendations to improve overall digital marketing performance
Requirements:
- Strong understanding of SEM/PPC advertising and Google Ads platform
- Experience in creating, managing, and optimizing large-scale paid search campaigns
- Knowledge of keyword research, ad copywriting, and landing page optimization
- Ability to analyze data and performance metrics to make data-driven decisions
- Expertise in using search engine interfaces and bid management tools
- Capability to collaborate with other teams and stakeholders to drive business objectives
- Familiarity with A/B testing and experimentation methodologies
- Excellent communication and reporting skills to provide insights and recommendations to clients or internal teams.