Paid Search Specialist

Paid Search Specialist Job Description Template

Our company is looking for a Paid Search Specialist to join our team.

Responsibilities:

  • Test new products and report on effectiveness. Stay up to date on industry trends and testing opportunities;
  • Ensure best practices for the channel are followed and implemented accurately;
  • Perform ongoing audits and provide recommendations to help improve campaign performance for e-comm and retail KPIs;
  • Conduct keyword research, analysis, and matching to develop quality keyword lists for both SEM and SEO purposes;
  • Create promotional text ads and perform A/B tests;
  • Report to Digital Traffic Lead and Digital Marketing Manager on campaign performance;
  • Monitor campaign budgets to make sure they are properly pacing across various platforms.

Requirements:

  • You inspire breakthrough thinking and continuous improvement;
  • Detail oriented and able to keep track of complex campaign executions while meeting launch deadlines;
  • You are proactive in identifying the root cause of issues and developing solutions;
  • Google Ads Certification preferred;
  • Understanding of how seasonal and cultural events impact shoppers and the ability to proactively plan and pivot to meet these opportunities;
  • Your passion for your work is paralleled by your passion for getting outside and living it;
  • You remain highly flexible and adaptable when faced with ambiguity;
  • You effectively balance autonomy and collaboration;
  • Google Shopping experience including understanding merchant center, how to work with feeds, and the shopping landscape;
  • 3+ years of experience with Paid Search and Google Shopping experience, with retail/eCommerce brands preferred;
  • You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right.