Marketing Event Manager Job Description Template
Our company is looking for a Marketing Event Manager to join our team.
Responsibilities:
- Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up;
- Recruit, hire, train and develop Event Marketers and create accountability through established Event Marketer goals and KPIs;
- Responsibility for budgeting and staffing for identified local events;
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization;
- Manage event marketing material and equipment set up and tear down;
- Responsible for exceeding sales lead quotas based upon established KPIs;
- Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads;
- Identify, schedule, and plan event calendar for team of Event Marketers in assigned territory;
- Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market;
- Track and report event metrics to evaluate performance and ROI of events.
Requirements:
- Ability to work evenings and/or weekends and pre-scheduled events;
- 2+ years experience of successful lead generation and management positions in direct to consumer industries;
- Excellent written and verbal communication skills;
- Travel within the assigned territory as needed;
- Valid driver’s license with reliable transportation to/from assigned events;
- Self-starter with ability to manage and develop others;
- Experience with large scale budgeting and planning;
- Knowledge of current best practices and new strategies for event marketing;
- Ability to handle multiple priorities at one time;
- Strong recruiting and training skills;
- Strong planning and organizational skills, including attention to detail;
- High school diploma or GED.