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Digital marketing specialist Job Description

Digital marketing specialist Job Description Template

Digital Marketing Specialists strategize, execute, and manage marketing campaigns across digital channels. Responsibilities include SEO optimization, content creation, social media management, and analyzing performance metrics to enhance brand visibility and engagement.

Responsibilities:

  • Develop and execute digital marketing campaigns to increase brand awareness and drive traffic to the website
  • Create and manage email marketing campaigns, including designing templates, writing copy, and analyzing results
  • Manage and optimize social media channels, including creating content calendars and monitoring analytics
  • Conduct keyword research and develop SEO strategies to increase organic search traffic
  • Analyze website analytics to identify opportunities for improvement and make data-driven decisions
  • Collaborate with internal teams, such as design and content, to ensure consistent branding and messaging across all digital channels
  • Stay up-to-date with the latest digital marketing trends and technologies and provide recommendations for new strategies and tactics
  • Measure and report on the performance of digital marketing campaigns, including ROI, engagement rates, and conversion rates

Requirements:

  • - Minimum of 2 years of experience in digital marketing
  • - Proficiency in Google Analytics and other marketing analytics tools
  • - Knowledge of SEO, SEM, PPC, and social media advertising
  • - Strong communication and interpersonal skills
  • - Ability to create and implement digital marketing strategies
  • - Familiarity with A/B testing and data analysis
  • - Experience in managing and optimizing digital advertising campaigns
  • - Knowledge of HTML, CSS, and JavaScript is a plus