International Analytics Manager

Overview
As International Analytics Manager, you’ll play a pivotal role in shaping our client’s global presence. You’ll collaborate with cross-functional teams, analyze market dynamics, and interact with marketing and business stakeholders to drive growth and engagement across international markets. If you’re passionate about sports, have a knack for strategic thinking, and thrive in a dynamic environment, this role is tailor-made for youPrimary Location:
Across CanadaWork Model:
Fully RemoteEmployment Type:
ContractorVacancy Status:
NewRESPONSIBILITIES
Hands-on Analytics
Query and analyze data using SQLIdentify a problem or question and develop an analysis plan that adequately answers the questionSummarize data insights in a business-friendly way that is easy for stakeholders and executives to understandSummarize large data outputs into key takeawaysAssist with user acceptance testing of database changes and updatesEnable data teams in the root cause analysis of issues and bugs
Activation and Enablement
Evaluate one-to-one marketing campaign data needs and own data enablement for seamless campaign execution, including defined test and control groups and success criteriaEvaluate one-to-one audience needs and identify segmentation opportunities to drive and deepen fan engagement
Performance Tracking and Optimization
Monitor the effectiveness of go-to-market strategies using relevant KPIs and attribution frameworksPeriodically assess performance against fanbase growth goalsProvide regular reports to senior leadership on international market performanceRegularly attend and provide input during strategy discussions with stakeholdersWork closely with stakeholders at the VP level
Cross-Functional Collaboration
Work closely with marketing, international, legal, and other stakeholders to align strategies and executionFoster a collaborative environment that encourages knowledge sharing and innovationCollaborate with data engineering teams on business requirementsInteract with third parties regarding data needs and definitions
Market Growth and Strategy Support
Collaborate with regional teams to create data analytics and segmentation plans that support growth strategies for specific marketsDefine clear objectives, KPIs, and success metrics for each marketDevelop audience segments and marketing initiatives tailored to local nuances
QUALIFICATIONS, SKILLS & EXPERIENCE
Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related fieldAt least 3 years of experience using SQL, Python, or other relevant coding languagesAt least 5 years of stakeholder management experienceStrong analytical skills and the ability to interpret data to drive decision-makingExcellent verbal and written communication skillsAbility to develop structured analytical approaches to business questionsAbility to translate complex data outputs into clear, business-friendly insightsExperience collaborating with senior stakeholders, including those at the VP levelExperience working cross-functionally with marketing, data engineering, legal, regional, and business teamsNICE TO HAVE
Experience in fan, consumer, or marketing analyticsKnowledge of consent management and/or identity resolutionPassion for sports and an understanding of global fan culturesExperience with audience segmentation and one-to-one marketing campaignsExperience working with attribution frameworks, test and control groups, and campaign success criteriaABOUT ADASTRA
Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia.WHAT WE OFFER
Opportunity for advancement and career progressionCompetitive compensationSuccessful referral programThe opportunity to work with one of Canada’s 50 Best Managed CompaniesSatisfaction of working for a reputable companyA flexible, dynamic, and diverse workplaceEQUAL OPPORTUNITY EMPLOYER
In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code.In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance.AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.G., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.Com’ or ‘@talent.Icims.Com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent.Contact View email address on ca.hrm.tc to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.
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