Senior CRO Manager (Fully Remote)

Role Overview

Puffy is a $1B+ Top 5 US direct-to-consumer eCommerce brand. We're seeking a data-driven Senior CRO Manager to take full ownership of on-site conversion rate optimization — someone who digs into the data, identifies where revenue is leaking, forms hypotheses, and executes optimization strategies that deliver measurable business impact across a high-traffic e-commerce site fueled by $2M+/month in digital ad spend.

Reporting to the Director of Marketing, you'll work alongside an established three-person analytics team that owns data infrastructure and pipelines. Your job is to use the data they produce, layer in your own behavioral analysis (heatmaps, session recordings, funnel analysis), and translate insights into high-impact A/B tests, UX improvements, and conversion strategies that move the revenue needle.

The Career Accelerator

You'll compress 3 years of conversion optimization mastery into:

• Owning a high-velocity testing roadmap across a site with 100K+ monthly uniques and $2M+/month in ad spend driving traffic to it.
• Diagnose conversion bottlenecks across the full funnel, from ad click through checkout, using GA4, heatmaps, and session recordings, then design and ship A/B tests that directly increase revenue.
• You'll build the optimization playbook for a billion-dollar brand, developing fluency across analytics, UX, copywriting, and statistical experimentation that takes others years to develop.

This pace energizes impatient high-performers. It exhausts clock-watchers. If you get frustrated when you're not learning fast enough, you'll thrive here.

What Is In It For You: This isn't just another typical CRO role. This is your chance to become a true industry architect and here's how:

1. Own the Revenue Engine, Not Just the Dashboard

You'll own on-site conversion end-to-end, from diagnosing bottlenecks in GA4, heatmaps, and session recordings to designing and executing A/B tests that directly increase revenue. You'll operate at scale with the autonomy to prioritize, test, and ship. Most CRO managers inherit a backlog. You'll build the roadmap.

2. Partner with the 1%

• Top 5 Mattress Brand in the USA
• Work with Forbes Council Member CEO
• Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand. You'll present directly to senior leadership including the CEO, where your insights will shape business strategy, not gather dust in a slide deck.

3. Embrace Radical Flexibility

Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work. Prefer an office? Our Dubai Internet City HQ is available — with 0% personal income tax, full relocation support, and visa sponsorship.

4. Sharpen a Rare, Compounding Skill Set

CRO at this scale, where you own the full loop from ad click through purchase, builds a skill set that compounds. You'll develop fluency across analytics, UX, copywriting, statistical experimentation, and performance marketing integration. This isn't siloed optimization work. It's full-funnel strategic thinking that makes you exponentially more valuable every year.

What You'll Need:

• 5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment, with a proven track record of delivering statistically significant test winners that drove measurable revenue impact
• Advanced proficiency in GA4 (Google Analytics 4), including custom exploration reports, audience segmentation, funnel analysis, and event-level data interpretation
• Expert-level experience with heatmap and session recording tools (Hotjar, FullStory, Microsoft Clarity, or equivalent), with demonstrated ability to translate behavioral observations into actionable optimization hypotheses
• Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, Convert, or Google Optimize), including test design, implementation, QA, and statistical analysis of results
• Strong understanding of statistical methodology for experimentation, including statistical significance, confidence intervals, sample size calculations, and awareness of common testing pitfalls (peeking, multiple comparisons, Simpson's paradox)
• Deep knowledge of conversion and persuasion best practices, including pricing psychology, urgency/scarcity frameworks, trust signals, social proof, and checkout optimization
• Solid understanding of UX/UI design principles and their direct impact on conversion, with the ability to collaborate effectively with designers on implementation
• Copywriting capability, particularly the ability to write and test compelling value propositions, headlines, and CTAs that drive action
• Proficiency in SQL or BI tools (Looker, Tableau, Power BI) for self-service data analysis beyond standard analytics platforms
• Experience operating at scale: optimizing sites with 100K+ monthly unique visitors and working within or alongside teams managing $500K+/month in digital ad spend
• Ability to manage multiple concurrent test programs with competing priorities, taking end-to-end ownership with minimal supervision
• Strong written and verbal communication skills, with the ability to present complex data findings and recommendations clearly to senior leadership

Good-to-Have:

• Experience in the sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands targeting the North American consumer market
• Experience with Shopify or Shopify Plus e-commerce platforms
• Experience with predictive modeling, customer lifetime value analysis, or advanced segmentation techniques for optimization prioritization
• Background in performance marketing or paid media analytics, enabling full-loop optimization from ad creative through on-site conversion
• Experience using AI tools (ChatGPT, Claude, etc.) to accelerate research, hypothesis generation, and analysis workflows

The Puffy DNA

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.
• Monthly performance bonuses (up to 25%)
• Comprehensive medical, dental, and vision insurance
• Generous Paid Time Off (PTO) + Public holidays
• AI First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Option to work from our Dubai office with full relocation & visa support
• International team collaboration (14+ nationalities)
• The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
• 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

The alternative is another year where your potential is capped and your optimization hypotheses die in committee.