Senior Living Paid Media Manager

Lead paid media strategy remotely for Blacksmith Agency, using Google Ads and Meta to grow senior living and home care accounts.As Paid Media Manager, Senior Living, you own targeting, budgets, roadmaps, and client narratives. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads. The role focuses exclusively on paid media, while SEO has a separate strategist.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets, bids, targeting, and creative testsBuild trustworthy conversion tracking and attributionDevelop 90 day and quarterly client roadmapsDrive retention, upsell, and long term relationshipsRequirements:
Three plus years hands on with Google Ads and MetaCampaign building, management, and optimization experienceDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsUse paid media expertise, measurement skills, and strategic judgment to guide senior living clients at Blacksmith Agency.
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