Bmc Social Media Specialist Ey

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The opportunity
We’re seeking a highly motivated, data-driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence with accountability across both organic and paid channels. Reporting to and working alongside our Assistant Director, Social Media, and cross-functional stakeholders across Brand, Marketing and Communications (BMC), the candidate will oversee the end-to-end execution of integrated campaigns, aligning content and channel strategies to business objectives. The candidate will help define the voice of our firm on social media, strike the right balance between technical campaign management capability, innate creative and strong storytelling skills. The role is focused on stakeholder management and advisory, strategic and creative content development, continuous platform optimizations and integrated oversight of paid and organic campaigns to achieve our KPIs.
As a best-in-class employer, EY is relentlessly committed to bringing our purpose to life for our people, our clients and the communities we live in. We have a meaningful brand story to tell, and innovative services and solutions to showcase. If you’re the right person to help us advance our social media strategy, turning businesses into clients and clients into advocates – we want to hear from you.
This job posting relates to an existing vacancy within our organization.
Your Key Responsibilities
Manage select social media channels end-to-end, including strategy, creative concept, content development and results reporting
Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
Advise stakeholders, managing expectations, communicate proactively and working collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts
Develop social strategy and execute social media campaigns, inclusive of organic, paid, employee advocacy, internal communications, social listening, benchmarking, competitive intel, optimizations and reporting
Create content that safeguards brand values and brand reputation from copywriting, translation, image creation/selection and reviews through to social media calendar management, scheduling, tracking and analytics
Conduct regular social audits to proactively identify gaps and priorities in social content execution
Develop monthly wrap reports for social media highlighting optimizations, analyzing and making strategic recommendations based on community engagement and reporting on brand and lead generation KPIs vs. vanity metrics
Identify leading social media trends and interpret into best practices
Skills And Attributes For Success
3-5 years of experience planning, creating, implementing, and measuring high-quality social media campaigns;
B2B experience preferred but not required
Experience managing organic and paid media on LinkedIn and Instagram;
experience with Hootsuite, Marketo or TikTok and Facebook is also valued
Excellent knowledge of social platform capabilities and best practices
Positive, can-do attitude with a willingness to test, accept and learn from pilots
Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
An understanding of how social media fits into the larger marketing and firm ecosystem
Organized and articulate, with impeccable attention to detail and a hunger to contribute
Ideally, you’ll also have
Executive presence and ability to present to senior stakeholders
A strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
Understanding of social media best practices and platforms
Experience with social media A/B testing and analytics
Collaboration with internal teams and firm leaders to deliver best-in-class campaigns/content, managing communication style and context accordingly
Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice
Strong communication skills, both written and verbal, including having an art for effective storytelling that connects with the hearts and minds of people
Flexible and adaptable to adjust to evolving needs and priorities
What We Offer You
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well‑being. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.
Toronto: $77,200 to $115,800
Vancouver: $77,200 to $115,800
To help create the best experience during the recruitment process, please describe any accommodations you may need.
Inclusiveness at EY
Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
Learn about our commitment to Inclusiveness at
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
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At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements.
To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.
Job Criteria
Seniority level:
Associate
Employment type:
Full-time
Industries:
Professional Services
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