Director of Advisor Marketing at Sun Life
Sun Life Financial
Lead advisor-focused marketing initiatives with Sun Life as the Director of Distribution Channel Marketing. Drive strategy, enhance engagement, and optimize advisor experiences across wealth and insurance sectors. In this senior role, you will guide a team while translating business objectives into integrated marketing strategies. Your leadership will impact advisor engagement, client acquisition, and sales growth by aligning with various stakeholders. Experience in financial services marketing is essential to thrive in this collaborative position. Key Responsibilities:
- Establish and lead marketing strategies for advisors
- Direct cross-functional initiatives connecting marketing with business results
- Create integrated plans to enhance advisor engagement and experience
- Influence resource allocation and priorities across multiple teams
- Oversee budgets and ensure adherence to governance requirements
- 10+ years in financial services marketing
- 5+ years leading people managers
- Experience in advisor enablement and channel marketing
- Strong capabilities in performance measurement strategies
- Bilingual in French and English, especially for Quebec roles
Vacancy posted -88
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