Personal Lines Insurance Advisor

Role: Insurance Advisor

Employment Type : Full Time

Working Model: Office

Compensation: Salary $55,000- $60,000 + Commissions

Vacation: Yes

Benefits: Yes 

About the opportunity: 

As a Personal Insurance Advisor, you’ll be responsible for providing exceptional insurance advice and service to our clients while growing and retaining a book of business. You’ll build strong client relationships, understand their insurance needs, recommend appropriate solutions, and ensure clients receive a high level of ongoing care.

Client Service & Advice

• Service ongoing client needs, provide professional insurance advice, conduct needs assessments, recommend appropriate solutions, and respond to client inquiries.
• Build and maintain strong, long-term relationships with clients through proactive and personalized service.
• Conduct client care calls and proactively identify opportunities to review and improve clients’ insurance programs.
• Review renewals with clients, identify coverage gaps and opportunities, and recommend appropriate changes.
• Act as a trusted advisor and primary point of contact for clients, taking ownership of their insurance needs.

Sales & New Business

• Sell new policies and write new business for existing and prospective clients while retaining and growing the existing book of business.
• Handle inbound new business inquiries, provide quotes and coverage recommendations, and follow up with prospects to convert opportunities into new clients.
• Generate new business through inbound calls, client referrals, introductory letters, walk-in clients, and other brokerage initiatives.
• Identify and pursue cross-selling and account-rounding opportunities within the existing client base.
• Meet or exceed established new business, retention, and revenue targets.
• Actively contribute to the growth and profitability of the personal insurance portfolio.

Policy Administration

• Prepare documentation for insurers and complete applications accurately and efficiently.
• Issue insurance certificates, process policy changes, and complete other policy transactions.
• Review and process renewals in a timely manner.
• Maintain accurate and up-to-date client and policy information within the brokerage management system.
• Process accounts receivable activities and follow up on outstanding client balances as required.
• Ensure all documentation and transactions are completed in accordance with brokerage and insurer procedures.

Insurance & Industry Knowledge

• Communicate with underwriters and claims adjusters regarding policy coverage, underwriting guidelines, claims, and client-specific situations.
• Maintain current knowledge of insurer products, coverage options, underwriting guidelines, markets, and brokerage procedures.
• Keep current on changes to underwriting rules, insurer guidelines, products, and workflow processes.
• Stay informed about industry developments that may affect clients and the brokerage.
• Actively participate in training, professional development, and continuing education initiatives.
• Maintain all required licensing and professional qualifications.

Team & Community

• Work collaboratively with colleagues and provide guidance and assistance as requested.
• Contribute to a positive, professional, and team-oriented workplace.
• Participate in community marketing, networking, and business-development initiatives.
• Represent the brokerage professionally at community events, client functions, and other business-development opportunities.
• Demonstrate a commitment to the brokerage’s clients, team, and overall success.

What we're looking for

• Valid RIBO license in good standing.
• Strong knowledge of personal lines products, coverage, and underwriting practices.
• Excellent communication and relationship-building skills.
• Strong sales and business-development skills with a client-first approach.
• Ability to identify client needs and confidently recommend appropriate insurance solutions.
• Strong organizational skills and attention to detail.
• Ability to manage competing priorities and meet deadlines.
• Comfortable handling inbound sales opportunities and following up with prospective clients.
• Professional, positive, and team-oriented attitude.
• Commitment to providing an exceptional client experience.

What success looks like

• Clients view you as a trusted insurance advisor and first point of contact.
• You consistently retain and strengthen your existing book of business.
• You effectively convert inbound inquiries and referrals into new business.
• You identify and act on cross-selling and account-rounding opportunities.
• You consistently meet or exceed agreed-upon sales, retention, and revenue targets.
• You provide timely, accurate, and professional service to clients and insurers.
• You stay current with insurer products, underwriting guidelines, and industry changes.
• You contribute positively to the team and actively participate in brokerage and community initiatives.
• You take ownership of your clients, your book of business, and your results.