City Launcher (Toronto) Toronto

Type:
Full-time
Location:
Based in your launch market (Toronto) · in-market presence required, including evenings and weekends
Territory:
Toronto
Salary:
$70,000 - $80,000 CAD base + uncapped commission (~$500 per team signed)
Reports To:
Sr. Director of Growth
COMPANY OVERVIEW50,000 athletes. 30 + locations. Millions of views.
Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.
ROLE OVERVIEWAs a City Launcher, you expand a Brodie market in a neighbourhood you already come from. You recruit a minimum of 24 founding captains
in your first season, source and validate the venue, fill the gym, and run the launch season. Then you stay — you are the face of Brodie in your city: at every game night, at open runs, in the group chats. You know every player on a first name basis. What their favourite song is, where they went on vacation. The details are everything.
This is a community job first, a sales job second, and a growth marketing job third — in that order, and the order matters. The people who open markets well for us are not the ones with the best sales résumés. They are the ones who already know the gyms, already run in them, and already have the group chat. When they say something is worth showing up to, people show up. The venue negotiation, the social page, the close — we can teach those in ninety days. We cannot teach ten years of being in the gym.
This is not a hand-it-off-and-move-on role. You validate the market, prove the model, and grow it season over season — then add cities to your territory as your track record earns them. You will work closely with leadership across operations, growth, brand, and people, and help build the repeatable launch playbook every future Brodie city will run on.
Before you apply, know what we are going to ask you
Which neighbourhood you are from. The neighbourhood, not the metro area.
The five gyms you would walk into in week one — and who runs the door at each.
Your first ten captains, by name.
To connect us with three people in your market inside a week.
If those questions feel like a chore, this is not your role. If you already know your answers, keep reading.
CORE RESPONSIBILITIESBring Your Network — Community
Recruit a minimum of 24 captains per league, starting with the people you could name today.
Walk into the gyms/courts you already know (open runs, rec leagues, training sessions, tournaments), and bring Brodie into rooms where you are already a familiar face.
Build and keep relationships with the people who move players: coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners.
Drive the referral program so captains and players become your largest recruiting channel, and be visible in your neighbourhood weekly;
not as outreach, as your normal life.
Secure the Venue and Close the Business — Sales
Identify and evaluate gyms in your neighbourhood, then negotiate and lock in the right venue.
Run our sequence in order: soft close the venue, prove the demand, then sign. We do not carry a lease on an unproven market.
Own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable, not lucky. Know where you stand weekly and elevate early when you are behind.
Make Brodie the Thing People Are Talking About — Growth Marketing
Own the local demand story from zero: nobody in your neighbourhood has heard of us, and eight weeks later the gym is full.
Run your location’s social page in the lead-up to launch — building the following, the anticipation, and the local waitlist before night one.
Host open runs and live events that convert curiosity into signed, paid teams on the night.
Borrow local distribution — trainers with client lists, shops, barbershops, run pages, the photographer everyone follows — and build the trade so it is worth their while.
Own the Season, Then the Territory
Attend game nights and build genuine relationships with captains, players, families and spectators so game night becomes a community rather than a booking.
Monitor the health of your league in season (retention, team count, waitlist, feedback) and partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
Help build the repeatable launch playbook every future Brodie city will run on, then earn the right to expand into adjacent cities as your territory grows.
REQUIREMENTS
You live in the neighbourhood we are launching in, or one directly beside it.
Not the metro area.
An existing network in the local basketball community, today.
Coaches, trainers, gym staff, run organizers, tournament organizers, group-chat admins.
You are currently in the game.
Playing in a rec league now or last season, in a gym weekly. Not a fan of the culture;
a participant in it.
Standing in your scene.
When you recommend something, people move. This is reputation, not follower count.
The confidence to name your first ten captains
and the credibility to get them on the phone.
Comfort building demand from zero
(events, social, partnerships, word of mouth) with little or no budget.
The ability to close.
You can ask a facility owner for a Tuesday night and a captain for a deposit without flinching, and manage the conversation from first touch through to signature.
Comfort owning a number,
working in a CRM, and adopting new tools quickly. Tech fuels our growth;
strong tech acumen or curiosity is expected.
Availability on evenings and weekends.
Game nights run roughly 7pm to midnight.
Willingness to travel
across your territory as it expands.
Nice to Have
Experience running a run, a league, a tournament, a training group, or a community program of your own.
Experience running social media for a local brand, venue, team, or community.
Background in sports, events, hospitality, fitness, lifestyle, or entertainment industries.
Experience selling partnerships, sponsorships, memberships, or experiential products and services.
3+ years in sales, partnerships, community management, or growth. Useful, but not a filter — we care more about who you know and who listens to you than about your title history.
WHY JOIN BRODIE LEAGUE
Highly competitive pay and uncapped commission
Growth & mentorship opportunities
Professional development budget
Health and Dental Benefits
Play Brodie League for free
Opportunity to work for an organization at the intersection of sports, fashion, & tech
ARTIFICIAL INTELLIGENCE DISCLOSUREArtificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.
POSITION STATUSThis job posting is for a new position at Brodie League
COMMITMENT TO INCLUSIONWe know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues.
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