Application Specialist - Alphacam

Application Specialist – ALPHACAMPlanit Canada Inc. | Hexagon Manufacturing Intelligence CanadaDivisionProduction Software
SummaryApplication Specialist – ALPHACAM
Planit Canada Inc. | Hexagon Manufacturing Intelligence Canada
Division
Production Software
Department
Sales / Services
Location
Remote - Canada
Job Status
Permanent, Full-Time
Legal Entity
Planit Canada Inc.
Position OverviewWe are seeking a Application Specialist – ALPHACAM to support the growth and adoption of ALPHACAM across Canada. This position will serve as a trusted technical advisor to prospective and existing customers, partners, and internal sales teams by connecting customer manufacturing requirements with effective ALPHACAM solutions.
The ideal candidate combines strong CAM/CNC manufacturing expertise with excellent customer-facing and presentation skills. You will work closely with the Sales team throughout the pre-sales process, leading technical discovery, delivering tailored software demonstrations, validating solutions, and helping customers understand how ALPHACAM can address real-world manufacturing challenges.
This is a consultative technical role focused on solution selling and technical enablement rather than transactional sales.
Job Responsibilities
Partner with the Sales team throughout the pre-sales cycle, leading technical discovery, delivering customer-specific ALPHACAM demonstrations, developing proof-of-concept solutions, and providing technical validation to help progress qualified sales opportunities.
Serve as the technical subject-matter expert for ALPHACAM throughout the pre-sales and customer engagement process.
Lead technical discovery sessions to understand customer workflows, machinery, production requirements, business objectives, and technical pain points.
Deliver engaging and customized ALPHACAM software demonstrations based on customer applications and real-world manufacturing scenarios.
Translate customer business and manufacturing requirements into appropriate technical solutions, workflows, and recommendations.
Provide technical validation during the sales process and address customer questions related to software functionality, capabilities, integrations, and applications.
Develop sample programs, workflows, proofs of concept, and other technical materials to support active sales opportunities.
Communicate the technical and business value of ALPHACAM clearly to technical and non-technical audiences.
Collaborate with Sales, Marketing, Services, and Support teams to provide a consistent, solution-focused customer experience.
Contribute to technical content, demonstration assets, presentations, and best-practice workflows that strengthen the ALPHACAM sales motion.
Support customer and partner presentations, industry events, trade shows, and technical demonstrations as a subject-matter expert.
Maintain current knowledge of ALPHACAM capabilities, CAM/CNC technology, manufacturing trends, and competitive solutions.
Provide customer and prospect feedback to internal teams to support continuous product and solution improvement.
Travel within Canada as required to support customer meetings, demonstrations, events, and sales opportunities.
Pre-Sales Success Measures
Quality and effectiveness of technical discovery and qualification for assigned opportunities.
Customer engagement and effectiveness of ALPHACAM demonstrations, proof-of-concept work, and technical presentations.
Timely and accurate technical responses that help move qualified opportunities through the sales cycle.
Quality of solution recommendations, sample workflows, and technical validation provided to customers and Sales.
Contribution to successful customer evaluations, demonstrations, partner enablement, and competitive technical assessments.
Effective collaboration with Sales and cross-functional teams to support pipeline progression and customer satisfaction.
Qualifications
Strong hands-on experience with CAM software and CNC machining/manufacturing processes.
Experience with ALPHACAM is strongly preferred.
Knowledge of CNC programming, tooling, machining strategies, and manufacturing workflows.
Experience within woodworking, cabinetry, metal, stone, or related manufacturing environments.
Previous experience in a customer-facing technical role such as Applications Engineering, Pre-Sales Engineering, Solutions Engineering, Technical Consulting, Technical Sales Support, or Software Demonstrations.
Demonstrated ability to conduct technical discovery and translate customer requirements into practical software solutions.
Strong presentation and software demonstration skills.
Ability to explain complex technical concepts clearly to both technical and non-technical audiences.
Strong customer service, communication, and relationship-building skills.
Ability to collaborate effectively with Sales while maintaining a consultative and technically focused approach.
Self-motivated and comfortable working remotely with a high degree of independence and accountability.
Strong organizational and time-management skills.
Willingness and ability to travel across Canada, approximately up to five days per month.
Preferred Qualifications
Direct experience implementing, supporting, demonstrating, or training customers on ALPHACAM.
Experience supporting a B2B software sales or pre-sales process.
Knowledge of CAD/CAM integrations and manufacturing software ecosystems.
Experience creating customer-specific demonstrations, proof-of-concept solutions, or technical presentations.
Familiarity with manufacturing equipment and CNC machinery commonly used within ALPHACAM customer environments.
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