Senior It Product Marketing Manager

Lead product marketing for Asana’s IT and AI audiences in Vancouver, shaping messaging through audience strategy and technically credible storytelling.As a Senior Product Marketing Manager, you will own narratives for CIOs, digital transformation leaders, and IT Operations practitioners. Your work will connect StackAI by Asana and Asana Service Management with executive priorities. You will translate AI adoption, governance, consolidation, and ITSM modernization into campaigns and enablement.Key Responsibilities:
Own audience strategy, messaging, and positioning for IT decision-makersMap buyer journeys, budgets, evaluation frameworks, and stakeholder dynamicsAuthor viewpoints, solution narratives, demos, briefings, and whitepapersCreate discovery guides, battlecards, objection handling, and proof pointsExecute acquisition campaigns generating net-new qualified pipelineRequirements:
Extensive product marketing experience within enterprise softwareDeep understanding of IT and technical buyer decisionsBackground in ITSM, developer tools, AI, automation, or work managementAbility to explain complex concepts to technical and executive audiencesAnalytical, collaborative, polished presentation and storytelling skillsBring IT buyer expertise, AI fluency, and product storytelling to Asana’s Vancouver-based audience marketing team.
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