Territory Manager - Edmonton

About Peter Mielzynski Agencies LTD “PMA” and the MissionPMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks,Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.
Company ValuesBe ProudWe are proud of our brands, our heritage, and our commitment to service excellence in everything we do.
Be ResponsibleWe are responsible and accountable for our work as individuals and collectively as one team.We collaborate across all aspects of our business.
Be EntrepreneurialWe foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.
Be ProfessionalWe value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.
Be SustainableWe always do the right thing for our business, for each other and our community.
Embrace DifferenceWe embrace our differences and work together to make us stronger.
Think Long TermWe understand our actions today need to drive long-term success and this gives us a competitive advantage.
About the Territory Manager RoleReporting to the Sales Manager | Alberta Independents North, the Territory Manager will develop the PMA Portfolio in the Northern Alberta which may include on and off premise outlets within the Greater Edmonton area as well as rural communities in Northern Alberta assigned, which are subject to change from time to time. The role will have accountability for Delivery of Objectives in particular: Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels and Territory Depletions vs Target. The territory does require extensive day travel as well as occasional overnight trips.
Key Deliverables
Annual Depletions (Stock Movement from W/H into Outlet) Outcome vs Target by Brand Expression for Assigned Outlets
Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression within Assigned Outlets
Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression within Assigned Outlets
Up-to-Date Journey Plans for Coverage of Assigned Outlets
Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager
Monthly Scorecard on Territory Key Business Metrics
Monthly Price Audit | Competitive Gaming Report within Assigned Outlets
Minimum Inventory Levels by SKU within Assigned On and Off Premise Outlets
Actionable Individual Development Plans for Own Role
Behavioural Competency Requirements
Accountability
Customer Centricity
Transparency
Inspection of Expected Results
Ownership of the Business
No Blame Fixing
Management Competency Requirements
Outcome Orientation
Business Performance Management & Reporting
Interpersonal Effectiveness
Workflow Management
Financial Acumen
Judgement & Decision Making
Rapid Capability Building
Strategic Thinking & Awareness
Functional Competencies Requirements
Commercial Plan Implementation & Course Correction
Commercial Opportunity Identification & Conversion
Journey Planning | Efficient Outlet Route Planning
Effective Relationship Development (Outlet Decision Maker)
Effective Rapport Building (Outlet Staff Members)
Commercial Acumen
Persuasive Selling
Negotiation & Influencing
Knowledge Competency Requirements
RTC | The PMA Way of Selling (Preferred)
Provincial Beverage Alcohol Regulatory Standards (Preferred)
Canadian Beverage Alcohol Industry Rival Ways of Working (Preferred)
Effective Working Knowledge of On and Off Premise Operating Rhythms
Effective Working Knowledge of Sales Force Automation Tools
Effective Working Knowledge of MS Excel and MS PowerPoint
ProServe Certified
WSET Certified (Preferred)
Experience & Other Requirements
Minimum 3 Years of Territory Management Experience (Beverage Alcohol or CPG)
Well Demonstrated Track Record of Working in a Team Environment with Strong Sales Initiative and Focus on Delivering Results
Previous experience dealing with restaurants, bars and other OP venues as well as retail (liquor) stores would be beneficial
Well Demonstrated Track Record of Managing Stakeholders
Post Secondary Degree in Business
Hybrid Working Environment with demonstrated track record of working independently
Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required
Evening and weekend work may be required from time to time from the individual in order to be successful in the role
Valid Driver’s License with Fully Insured & Reliable Personal Vehicle (Car Allowance Provided)
Must be Legally Able to Work in Canada
Must be of Legal Drinking Age
Physical Demands
Carrying & Lifting 45-65 pounds
Immediate reaching to perform various duties
Overhead Reaching to perform various duties
Standing & Walking for periods of time to perform various duties
Squatting or Bending to perform various duties as assigned
PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner
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