Shopper Product Strategy Expert At Mars
Mars, Inc.
Explore the impactful role of Shopper Product Strategy Lead at Mars Wrigley, focusing on shopper marketing analytics and decision-driven strategies in North America.As a key leader, you will collaborate with data engineers and business teams to formulate actionable insights that drive marketing success and foster innovation. This global position requires adept relationship building and a keen understanding of shopper marketing analytics to deliver robust solutions and capabilities.Key Responsibilities:
- Lead analytics development for optimizing shopper marketing investments
- Deliver comprehensive analytics and marketing campaign measurement
- Spearhead complex projects that offer actionable market insights
- Partner with stakeholders for effective problem-solving
- Manage and translate business needs into analytics prioritiesRequirements:
- Bachelor’s degree in Business Administration, Engineering, or related
- Significant experience in analytics and shopper marketing
- Strong focus on translating insights into business applications
- Proven relationship-building skills with senior stakeholders
- Familiarity with statistical techniques and consumer data methodologiesShape the future of shopper marketing at Mars Wrigley with your advanced analytical expertise.#J-18808-Ljbffr
Vacancy posted 3 hours ago
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