Healthcare Market Research Strategy Lead

Healthcare market research drives this Roche strategy lead role in Mississauga, focused on translating diverse stakeholder data into actionable recommendations. The position serves Canada.The Ecosystem Insights Strategy Lead builds insight capabilities across patients, healthcare practitioners, and other stakeholders. You will use digital ethnography, journey mapping, social listening, syndicated research, and field insights. Your work will create narratives that help marketing, medical, and field teams refine outreach, positioning, and campaign resonance.Key Responsibilities:
Use modern consumer research methods across disease areasMaintain research partner relationships from RFP through deliveryTriangulate CRM, advisory board, and research insightsDevelop question guides for patient-facing teamsDeliver narrative recommendations to marketing and medical teamsRequirements:
Seven to ten-plus years in pharmaceutical or healthcare industriesFive-plus years with qualitative and quantitative insight methodsStrong strategic thinking and influence without direct authorityWorking knowledge of Canadian HCP engagementAdvanced Excel and PowerPoint skills with reporting toolsApply healthcare research, data synthesis, and strategic storytelling to strengthen Roche’s stakeholder insight-to-action approach.
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