Social Media And Content Manager

Shape YMCA BC’s social media, website, and content presence through audience strategy, analytics, and clear brand communication. The role is full-time and permanent.Reporting to the Director, Marketing and Communications, this manager supports content strategies across multiple portfolios and initiatives. You will guide staff, manage online communities, monitor digital results, and help create consistent experiences for members, partners, donors, and communities. YMCA BC’s mission to ignite belonging guides this work.Key Responsibilities:
Manage digital channels to build visibility and brand affinityAdapt content and engagement approaches to audience needsProvide guidance on platform requirements and content developmentReport digital performance and demonstrate return on effortCoordinate communications with internal teams and external partnersRequirements:
Minimum five years in brand engagement or digital marketingExperience managing consumer-facing social media channelsExperience with online communities and reputation managementKnowledge of content marketing, SEO, and digital advertisingAbility to manage multiple priorities and deadlinesUse social media strategy, content marketing, community management, and analytics to strengthen YMCA BC’s audience connections.
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