Growth Marketing Director At Davidstea

Lead the charge in driving growth at DAVIDsTEA as the Growth Marketing Director. Manage site conversion, lifecycle strategies, and dynamic campaigns to optimize sales across our e-commerce platform.
As DAVIDsTEA continues to expand its footprint in the specialty tea market, the Growth Marketing Director will play a crucial role in enhancing user experience and optimizing sales. With a focus on data-driven decision-making, you’ll oversee key marketing components such as conversion optimization, paid media strategies, and lifecycle marketing programs tailored for our diverse audience.
Key Responsibilities: - Own site experience and checkout flow optimization - Build and execute structured A/B testing for conversion - Manage paid media budget with performance marketing partner - Develop email/SMS lifecycle marketing strategies - Mentor junior marketing specialists and analysts
Requirements: - 7+ years in growth or digital marketing roles - Proven P&L management with substantial paid media budgets - Strong skills in SEO, email, and performance-driven marketing - Data-savvy with dashboard expertise - Experience with cohort analysis and A/B testing
Be at the forefront of our growth initiatives, leveraging your marketing expertise to propel DAVIDsTEA forward.#J-18808-Ljbffr