Manager, Marketing & Demand Generation

About EERS 2LIVE

EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine — generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business — while directing brand presence across digital, clinical, conference, and commercial channels.

Role Summary

Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue — this is a revenue-generation role first, not primarily a content, brand, or design role.

Key Responsibilities

• Lead Generation & Pipeline Ownership: own the top-of-funnel demand-generation strategy; build, run, and optimize campaigns (email, digital, webinar, outbound) that consistently fill the pipeline with qualified leads
• Funnel & Pipeline Management: track marketing- and sales-qualified leads (MQLs/SQLs) end-to-end through the CRM; report weekly on pipeline coverage, conversion rates, and funnel health
• Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization
• Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales
• Cross-Functional Collaboration: work with commercialization, engineering, and clinical teams to translate technical/clinical concepts into marketing and sales messaging; maintain brand consistency across channels
• Brand, Website & Content Oversight: direct external designers, agencies, and freelancers producing creative, video, and web assets; approve final creative, copy, and site updates rather than producing them personally
• Conferences & Events: own conference strategy, budget, and lead capture — from planning and logistics through post-event follow-up and pipeline hand-off

Qualifications

• 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and funnel/pipeline reporting
• Demonstrated experience partnering directly with sales leadership to hit revenue and pipeline targets
• Degree in Marketing, Business, Communications, or related field
• Strong written and verbal communication skills; comfortable presenting pipeline and campaign performance to leadership
• Experience directing external creative resources (agencies, freelancers, contractors). This role oversees creative execution and does not require the candidate to personally design or produce creative assets
• Familiarity with website platforms/CMS and advanced SEO principles is an asset, not a requirement
• Able to manage multiple campaigns, budgets, and cross-functional priorities independently
• Availability for occasional travel

Preferred Attributes

• Background in the Medtech space
• Experience in a growth-stage or startup environment, building a marketing/demand-generation function from the ground up
• Skill using AI to accelerate productivity (campaign build, reporting, research)
• Conference or trade-show management background
• Strong command of English, fluent in French
• Website design and build out experience
• Experience with Adobe Creative Suite, Canva, Figma, or similar tools
• Strong attention to detail and self-starter mentality

Strategic Focus Areas

This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships — driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.