Field Marketing Manager, Canada

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.The Team and Role:
Logitech for Business (L4B) is looking for a dynamic Field Marketing Manager, Canada. The Field Marketing Manager, based in the Greater Toronto Metro area, is responsible for building, executing, measuring, and continually improving integrated field marketing programs that grow Logitech for Business revenue in Canada. You will be the marketing lead for the Canadian market, turning North America and global campaigns into local programs that create pipeline for our direct sales team.As a key member of the North America Logitech for Business Marketing Team, you will own the Canada field marketing plan. That plan will build on the focus areas set by leadership and address the needs of the Canadian sales team through events, executive engagement, account-based marketing, and localized digital campaigns.You will work side by side with Canadian sales leaders and account executives, aligning programs to their territories, priority accounts, and quarterly targets, and equipping them with the content and tools they need to advance deals.You will present and gain buy-in for a quarterly plan, measure pipeline, return on investment, and other key performance indicators, and keep improving what works. You will also make sure our programs land with Canadian buyers, including French-language execution where the market calls for it.This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success at Logitech. In this role you will:Act as the primary marketing point of contact for Canadian sales leadership and account executives.Build a quarterly and annual Canada field marketing plan with clear KPIs (sourced and influenced pipeline, return on investment), aligned to sales targets and North America marketing priorities.Plan, run, and follow up on field events across key Canadian markets, including Logitech-hosted events, executive roundtables, customer briefings, and industry conferences and trade shows.Localize North America and global campaigns, content, and messaging for the Canadian market, including French-language versions for Quebec and federal audiences, in line with Canadian requirements such as CASL and Quebec’s French-language rules.Partner with sales on account-based marketing for priority accounts and target industries.Equip the Canadian sales team with localized content, pitch materials, and campaign toolkits they can use with customers.Work with inside sales and ISA teams so every event and campaign lead is captured in Salesforce and followed up quickly.Work with the Public Sector marketing team to adapt programs for Canadian federal, provincial, municipal, education, and healthcare customers.Own the Canada field marketing budget: submit quarterly and ad hoc budget proposals, manage agencies and event vendors, and handle vendor payments and internal finance processes.Track and report program results, pipeline, and ROI to sales and marketing leadership on a regular cadence (quarterly at a minimum).Analyze market trends, the competitive landscape, and sales performance in Canada to find growth opportunities and sharpen programs.Bring your relationships with Canadian agencies, venues, industry associations, and media to Logitech to scale programs and work efficiently.Act as the voice of the Canadian market inside Logitech, using customer feedback, market data, and sales input to inform product, campaign, and go-to-market decisions.Act as a subject matter expert within the broader organization regarding the needs, requirements of the Canadian market, and how they provide benefit to Logitech.In addition, this role will have regional responsibility for the following programs.Utilize market data, customer feedback, and channel inputs to articulate to cross‑functional stakeholders the product feature and functionality requirements and the potential revenue impact of meeting those needs.Key Qualifications:
For consideration, you must bring the following minimum skills and behaviors to our team:Strong track record of planning, executing, and measuring field events and integrated campaigns that produce pipeline.Experience partnering closely with direct sales teams, including account-based marketing and pipeline reporting.Vision to anticipate proble
#J-18808-Ljbffr