Director, Marketing

Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.
All employees are required to espouse MMSCAN’s company values,
MMC WAY, and conduct themselves accordingly:
Think of Our Customers First;
Strengthen TrustWelcomeAll Facts;
Share Difficult News FirstConduct and Challenge Yourself Professionallyand Respect All;
Work as Part of a Broader Team
Use of Artificial Intelligence (AI)MMSCAN does not utilize AI to review or assess applicants. All screening is conducted internally by a member of the HR team and/or the hiring manager.
PURPOSEThe Director, Marketing is responsible for directing all tiers of marketing communication activities to build the brand, influence and acquire prospects (drive them to dealer showrooms, websites);
manage CRM activities;
oversee Public Relations communications and commission market research to improve consumer engagement. This position involves directing the brand and performance marketing activities as well as the supporting dealerships in their advertising activities.
Expected OutcomesThe expectation of the role is to build and scale a comprehensive modern, digital first marketing approach. You will champion, innovation, customer centric marketing, personalization and data-driven marketing by managing the relationships with key communication agency partners.
Reporting directly to the President & CEO, you will be a key member of the leadership team working collaboratively to achieve corporate objectives.
RESPONSIBILITIESLead the development and execution of a comprehensive marketing strategy aligned to business objectives and revenue goalsMember of the corporate leadership team, contributing to departmental planning and decision-makingLead strategic agency relationships to develop and implement marketing programs that drive retail sales, increase dealer traffic, strengthen brand awareness, and support customer acquisition objectives.Mentor a team of marketing professionals, providing guidance to grow the team’s capabilities and achieve departmental and development goalsProvide coaching and mentoring support using MMSCANs performance management practices that provides an overall context and framework to encourage team member’s contribution and operational growth. This includes goal setting, consistent feedback, and performance development planning.
Brand, Retail, CRM & CommunicationsOversee the planning and execution of marketing campaigns across various channels, including digital and traditional mediumsDefine and elevate MMSCANs brand consideration across all channels through brand consistent storytellingLead content strategy across owned, earned, and paid channels (i.E., thought leadership, PR, and social)Lead the CRM strategy and execution to acquire, engage, and retain customers through data-driven marketing campaigns, customer segmentation, marketing automation, performance analytics, and dealer collaboration, driving retail sales growth, and customer loyalty,Oversee PR strategy and auto media relationsLead go to market planning and launch strategies for new vehicle introductions, model year updates, and major product enhancements.
Revenue Generation & PerformanceOwn and scale a multi-channel engine (email, digital, paid and organic social, events, partnerships)Build measurement frameworks to track Marketing ROI, funnel performance,Drive increased dealer traffic and retail sales growth through the development and execution of performance marketing, lead-generation, customer acquisition, and dealer engagement initiativesDevelop and optimize the marketing tech stack to implement improved campaign efficiencyDrive data-driven decision making through the analysis of sales, website performance, customer behavior, and market trends, transforming insights into recommendations that improve dealer traffic, retail sales, and overall business performanceManage partnerships and Auto Shows within CanadaEvaluate agency, media, and vendor performance to ensure marketing investments deliver measurable business outcomes.
Cross-functional CollaborationWork closely with teams to ensure marketing initiatives support broader business objectivesMaintain strong collaboration with Sales Operations and Field Teams to ensure dealer feedback, market conditions, and retail priorities are reflected in marketing strategies and programs.
Budget ManagementProvide strategic leadership and governance of the marketing budget, including annual planning, forecasting, resource allocation, vendor management, and ROI measurement,Ensure marketing investments deliver measurable business results and support organizational growth objectives
REQUIREMENTS10+ years direct responsibility in marketing, advertising, or agency, preferably focused in automotive.MBA degree in marketing or business administrationProven track record in Automotive National Communications, Strategic development, dealer advertising, CRM, Database Management and Online Management.Research proficiency15% travel, including both domestic and international travel, to support business operations, customer engagements, meetings, training, and other organizational initiatives.
The successful candidate will:Develop a data-driven marketing strategy aligned with business objectives.Lead high-performing campaigns that drive measurable growth.Foster strong partnerships with dealers, vendors, and internal stakeholders.Effectively manage marketing investments to maximize return on investment.Strengthen alignment between marketing, sales, operations, and executive leadership to support organizational goals.Enhance the customer experience by ensuring consistent brand messaging and a seamless customer journey across all touchpoints.
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