Digital Analytics Manager For Ecommerce

Brobston Group

Drive ecommerce growth with data insights as a Digital Analytics Manager. Leverage your skills in GA4 and SEO to optimize the customer journey efficiently.
In this pivotal role, manage digital measurement and performance across customer interactions, focusing on acquisition, discovery, and loyalty. Utilize analytics to provide actionable insights, improve performance in various channels, and support conversion optimization initiatives, including A/B testing.
Key Responsibilities: - Own ecommerce analytics and GA4 measurement standards - Analyze digital customer journeys and recommend improvements - Investigate data anomalies in collaboration with various teams - Support A/B testing and optimization of conversion strategies - Partner to enhance SEO and AI-powered search functionality
Requirements: - Bachelor’s degree and 5-8 years experience in digital analytics - Proficient in GA4, Google Tag Manager, and reporting tools - Strong SQL skills with cloud data experience, preferably Google BigQuery - Expertise in funnel analysis and experimentation techniques - Excellent communication skills for data translation
Shape the future of online experiences through analytics, strategy, and collaboration.#J-18808-Ljbffr

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Vacancy posted 5 hours ago

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