Qsr Brand Marketing Manager
BarBurrito Restaurants Inc.
QSR brand marketing leadership awaits at barBURRITO and Barrio Burrito Bar, focused on national campaigns, menu innovation, and profitable growth.Reporting to the VP of Marketing, the Brand Manager translates strategy into programs driving relevance, traffic, transactions, and growth. This senior marketing role spans campaigns, LTOs, product launches, pricing, menu optimization, and go-to-market strategy. Success requires restaurant marketing expertise, commercial judgment, and cross-functional execution.Key Responsibilities:
Lead the national marketing calendar from strategy through post-mortemOwn campaigns, LTOs, and product launches nationallyGuide product development, testing, pricing, and menu optimizationTranslate consumer and competitive insights into brand strategiesCoordinate execution across restaurant, digital, CRM, and delivery touchpointsRequirements:
Eight-plus years of progressive marketing experienceSignificant QSR, restaurant, or multi-unit foodservice experienceBrand Manager-level ownership of national campaignsStrong commercial, analytical, and strategic execution skillsConfidence influencing leadership, franchisees, and cross-functional stakeholdersLead QSR brand strategy, campaign execution, menu innovation, and commercial growth for barBURRITO and Barrio Burrito Bar.
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Lead the national marketing calendar from strategy through post-mortemOwn campaigns, LTOs, and product launches nationallyGuide product development, testing, pricing, and menu optimizationTranslate consumer and competitive insights into brand strategiesCoordinate execution across restaurant, digital, CRM, and delivery touchpointsRequirements:
Eight-plus years of progressive marketing experienceSignificant QSR, restaurant, or multi-unit foodservice experienceBrand Manager-level ownership of national campaignsStrong commercial, analytical, and strategic execution skillsConfidence influencing leadership, franchisees, and cross-functional stakeholdersLead QSR brand strategy, campaign execution, menu innovation, and commercial growth for barBURRITO and Barrio Burrito Bar.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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