Direct Investing Social Media Lead

Shape how RBC Direct Investing appears across social media through content strategy, community management, and clear financial storytelling. Toronto work location is stated.This Senior Manager role leads organic social across LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms. You will turn market updates, trading tools, and educational resources into human-centric content. Success requires close collaboration with creative teams, agencies, platform partners, stakeholders, and service teams while meeting regulatory standards.Key Responsibilities:
Develop direct investing content across multiple social platformsConvert dense financial topics into platform-native formatsRoute and resolve social inquiries and platform feedbackEnsure disclosures and responses meet risk standardsManage budgets, reporting, and quarterly business reviewsRequirements:
Bachelor's degree with seven-plus years content experienceProven large-scale budget and agency management experienceThree-plus years of direct supervisory experienceKnowledge of Facebook, TikTok, Reddit, and LinkedIn toolsConfidence presenting strategy and performance recommendationsUse direct investing knowledge, social media leadership, and compliant content execution to strengthen RBC's investor communities.
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