Relationship Marketing Strategy Senior Advisor

Shape the future of relationship marketing with iA Auto and Home Insurance as a Senior Advisor based in Montreal, Quebec. Spearhead automation and personalized marketing efforts for optimal customer engagement.
In this full-time position, you will leverage your extensive experience to redefine marketing strategies while aligning business objectives with technology. Your role will be crucial in team collaboration, utilizing tools like HubSpot and Salesforce. This is an opportunity to showcase your skills in automating customer interactions and enhancing experience.
Key Responsibilities:
• Craft and refine comprehensive marketing strategies
• Collaborate closely with analytics and marketing tech teams
• Design communications that cater to the entire customer journey
• Implement KPIs and optimize campaign performance
• Proactively assess risks and manage changes in strategy
Requirements:
• 7+ years' experience in marketing automation
• Bachelor's degree in related field required
• Proven knowledge of legal marketing frameworks
• Autonomy in complex environments
• Functional French-speaking skills necessary
Transform customer trust and experience at iA through strategic relationship marketing.
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