Growth Lead - Funnel Conversion & Experimentation

Job Description

About the Company:
UTM.io is a fast-growing B2B SaaS startup helping companies optimize growth through product-led funnels and data-driven marketing. With a small, high-performing team and a focus on experimentation, analytics, and customer activation, UTM.io operates with agility and a strong culture of ownership, metrics, and accountability.

About the Role:
We are looking to hire a motivated, experienced Growth Lead to own end-to-end growth across self-serve and enterprise funnels. This role is responsible for driving activation, conversion, and revenue through high-velocity experiments, funnel optimization, and retention strategies. You will work closely with the CEO, product, engineering, and fractional contractors to identify opportunities, execute tests, and scale proven strategies.

This is a Full-Time remote role.

We are looking for a Growth Lead specifically with these requirements:

• 5–10+ years of experience in B2B SaaS, with strong exposure to product-led growth (PLG) and hybrid PLG + sales-assisted funnels.
• Proven track record owning end-to-end growth funnels from first visit → signup → activation → paid conversion, across both self-serve and enterprise paths.
• Hands-on experience with HubSpot Marketing Hub (MAP), GA4, and at least one product analytics platform—Amplitude or Mixpanel—for funnel, cohort, and retention analysis.
• Experience with marketing attribution, UTMs, and campaign tracking.
• Strong analytical skills, including the ability to identify AHA moments, define activation metrics, and improve time-to-value and feature adoption. Confidence using CAC, conversion rates, and qualified demo conversion to guide decisions.
• Experience designing and executing high-velocity growth experiments, A/B tests, lifecycle programs, and in-product experimentation.
• Experience across paid media, SEO, and partnerships.
• CRO, session-analysis tools, experiment cadence, and trial-to-paid ownership.
• Ability to operate independently, take ownership of outcomes, and coordinate contractors and designers as needed.
• Strong systems thinking, with the ability to connect product, marketing, pricing, and sales to drive growth.
• Clear, direct communication and the ability to collaborate with senior leadership and act on feedback.

Nice to have:

• Direct experience working on US SaaS growth teams.
• SQL skills for querying data and conducting deeper analysis.
• Coding experience that supports growth experimentation or automation.

Your responsibility will include (but not limited to):

• Own end-to-end growth across self-serve and enterprise funnels, from first visit → signup → activation → paid conversion.
• Analyze user behavior, identify AHA moments, and optimize activation, time-to-value, and feature adoption.
• Design, execute, and iterate high-velocity growth experiments with clear success metrics across web, onboarding, pricing, upsell, and retention flows.
• Set growth priorities and coordinate work across product, engineering, design, and fractional contractors.
• Lead lifecycle and retention strategies once acquisition and activation are optimized.
• Report on growth performance, insights, and next bets with clear accountability to outcomes.
• Collaborate directly with the CEO and senior leadership, providing data-driven recommendations and executing with independence.
• Continuously refine growth processes, experiments, and measurement systems to improve funnel efficiency and revenue.
• Track key metrics including Web → Free trial → Paid Conversion, Activation Rate / Time-to-Value, and Qualified Demo Conversion Rate.

Growth Opportunities/Perks:

• Full ownership of growth and end-to-end funnel optimization.
• Opportunity to build and lead a growth team as the company scales.
• Direct mentorship and collaboration with the CEO on strategic growth initiatives.
• Work in a small, high-accountability startup environment with flexible remote work.
• Access to professional development resources, including Kindle and Audible books, CXL.com courses, and a $500/year education allowance.
• Assigned training and career development opportunities.
• Healthcare stipend and retirement stipend (after first year).
• 10 days PTO plus sick leave.
  

You are a great fit for this role if…

✅ You have experience owning end-to-end growth funnels across both self-serve and enterprise paths.

✅ You are confident analyzing data and using metrics to prioritize opportunities and make decisions.

✅ You thrive in a fast-paced startup, take ownership of outcomes, and work independently to turn ideas into action.

✅ You are comfortable working hands-on with tools like HubSpot, GA4, and product analytics platforms to uncover insights and improve performance.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

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