Director, Marketing Services Innovation & Commercialization

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
Job DescriptionThis is an exciting time to join Visa’s North America Marketing Services Team, as we continue to rapidly scale and expand our capabilities to support client growth. The NA Marketing Services Team is transforming how we partner with clients to drive engagement through astrategic,proactive, solutions-led marketing approach.
The Director, Marketing Services Innovation & Commercialization will play a critical role in bridging strategy and execution by leading the commercialization of new Marketing Services solutions. This individual will be responsible for translating strategic priorities into scalable, market-ready offerings through structured ideation, rigorous business case development, and effective go-to-market activation.
This role requires strong analytical, strategic, and storytelling capabilities, as well as the ability to operate cross-functionally to bring new solutions to life and enable the broader organization to successfully sell and deliver them.
Essential Functions & ResponsibilitiesDrive structured ideation and opportunity assessmentfornew Marketing Services offeringsusing client insights, market trends, and internal capabilitiesLead the commercialization of new Marketing Services solutions, including defining value propositions, target segments, and monetization approachDevelop robust business cases including market sizing, revenue potential, and ROI modelingTranslate concepts into scalable offerings including scope, delivery model, pricing, and success metricsBuild sales enablement materials such as pitch decks, playbooks, and training contentPartner with cross-functional teams(e.G., VCA)to operationalize new solutionsSupport sell-in of solutions to clients and tailor messaging as neededDefine and track KPIs to measure success and optimize performanceLead training and upskilling efforts across internal teamsManage multiple initiatives aligned with Marketing Services prioritiesManage end-to-end development and commercialization workflowsCollaborate cross-functionally to develop and launch new solutionsEnsure alignment with internal governance and processesSynthesize complex information into executive-ready materials
Visarequiresat least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.G. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.G. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD9+ years of relevant experience with a Bachelor’s degree, or 7+ years with an Advanced DegreeExperience in marketing, consulting, product, or strategy rolesStrong analytical and financial modeling skillsProven ability to manage cross-functional projectsExcellentcommunication and storytelling skillsAbility to thrive in a fast-paced, matrixed environment11+ years of experience in fintech, financial services, or paymentsExperience commercializing marketingand/or technology solutionsAbility to work with limited direction within a complex and ambiguous environment to drive fact-based recommendations solutions and decisionsLeadership experience working in agency and/or consulting roles involving the development and delivery marketing programs/solutionsFirst-hand experience with and understanding offinancial services,cardlifecyclemarketing and digital ecosystemsExperience building sales enablement materialsand sales training plansSuccess in operating in a fast-paced highly matrixed organizationsStrong stakeholder management skillsSelf-starter with strong problem-solving ability
U.S. Applicants OnlyThe estimated salary range for this positionis $151,600 to $285,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO EmployerQualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
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