Director, Insights & Revenue Growth Management

Job Purpose

Director, Insights & Revenue Growth Management leads multi‑disciplinary analytic and insights capabilities at High Liner Foods. This leader spearheads the development of best‑in‑class consumer and category management insights and revenue management capabilities, converting these insights to actionable recommendations to drive growth and profit for the High Liner business and our customer partners. This unique opportunity allows the Director to create, deploy and execute RGM strategies working collaboratively with cross‑functional business partners, including the development and implementation of strategic frameworks, governance routines, and analytic tools that enable us to deliver actionable recommendations with positive return. In this high‑impact role the incumbent works collaboratively with cross‑functional stakeholders, driving results and creating solutions.

Essential Duties And Responsibilities

• Lead and develop a high‑performance Revenue Growth Management, Insights and Category Management team, building on existing capabilities
• Drive revenue management analytics, recommendations, and frameworks for day‑to‑day operations as well as strategic long‑term initiatives
• Conduct in‑depth analyses of market trends, customer behavior, and the competitive landscape to provide strategic insights for short and long‑term business planning
• Lead and analyse a broad set of market data related to pricing, promotion, assortment, sizing, and product type for High Liner Foods and the category
• Make critical RGM recommendations to senior leadership based upon in‑depth analysis using internal and syndicated resources
• Collaborate cross‑functionally with sales, marketing, finance, and product development to develop portfolio and brand strategies, guardrails, guidelines and price architecture
• Direct and own end‑to‑end research into action process, understanding the consumer, shopper & operator journey and translating to customer‑centric business insights
• Drive a culture of consumer and customer centricity, insight generation and analytical prowess
• Partner closely with Retail and Foodservice Sales teams to understand customer strategic objectives, leveraging insights and analytics to identify category growth opportunities
• Own relationships with data partners, manage and report on the budget
• Recommend best approach and research partners based on objectives defined in the marketing or customer strategy
• Direct the team in developing analytic tools, leveraging AI to drive efficiency
• Develop, document and communicate trade allocation strategies to help steer funding decisions to meet sales growth and profitability objectives
• Partner closely with marketing directors to provide analytics and design experiments that help quantify the impact of various growth strategies and tactics

Qualifications

• Progressive leadership experience, ability to drive team results and innovation
• 5+ years of experience in Revenue Management, Business Development, Trade Analytics, Sales, Finance, or Customer Marketing within the CPG industry
• 8+ years of progressive work experience in marketing research, consumer insight and marketing data management
• Results driven / achievement focused: always keeps the end goal in mind; strong focus on business outcomes, gap closure, driving decision making in ambiguous circumstances
• Delivers through empowerment and encourages ownership to resolve issues where they are happening
• Organizational agility: develops and leverages strong internal and external relationships to drive a positive business outcome
• Financial Acumen: strong business and financial acumen, demonstrated experience in developing promotional strategies that bring revenue and profit growth; experience with P&L management and analysis
• Data‑Proficiency: proven experience in leading and managing large data sets with high dimensionality and complexity; proficient in advanced data analytics leveraging a vast array of syndicated data (Circana/Nielsen, Supply Track, Retailer Data, etc.)
• RGM Expertise: experience with building multiyear RGM roadmaps inclusive of portfolio and product planning as it relates to channels, pricing, pack architecture & promotions
• Consumer Insights: knowledge of insights tools and processes including segmentation and demand spaces (need states), positioning and concept development and optimisation, product development and optimisation, packaging development, volumetric assessment and cannibalisation
• Category Insights: strong expertise in Category Management principles including pricing and promotional analytics, assortment optimisation, planograms, etc.
• University degree in Business or a related field
• Proficient in Microsoft Office Suite
• Strong listening and communication skills
• Prior experience with TPM (Trade Promotional Management) systems is an asset

What’s in it for you?

• Competitive Salary
• Health, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programmes
• Wellness programmes
• Retirement planning
• Supplemental parental leave
• Disability support
• Family‑friendly flex policies & summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety‑focused work environment

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