Lead Marketing Analytics Expert at Critical Mass

Elevate analytics strategies with Critical Mass as a Lead Marketing Analytics expert. Your skills will drive media performance insights and effective client reporting across multiple accounts.

In this senior-level role, you will oversee analytics and foster seamless communication with senior clients. You'll ensure that measurement practices are effective while mentoring analytics staff to enhance team dynamics. A profound understanding of digital analytics and performance measurement will enable you to turn data into actionable business insights.

Key Responsibilities: • Set analytics vision and roadmap for client campaigns • Manage analytics frameworks, KPIs, and reporting • Provide insights on media performance and digital behavior • Collaborate across teams to deliver cohesive solutions • Guide and support analytics staff in their development

Requirements: • Over 10 years of experience in analytics or marketing • Proven leadership in managing analytics teams for 5+ years • Deep knowledge of measurement strategies and tools • Strong judgment on data quality and interpretation • Familiarity with Power BI and Adobe Analytics

Contribute your expertise to drive data-driven decision-making at Critical Mass. #J-18808-Ljbffr