Account Lead, Digital Solutions

We’re so glad to meet you. At Goose, we are a team of problem solvers driven to help marketing teams move their digital marketing programs forward using marketing automation and award winning strategies. We hope you’ll apply to be part of Canada’s fastest growing Marketing Automation Agency.A bit about us
We work hard and play hard. We’re serious about career development and organizational transparency, as well as quarterly team outings and “non-competitive” foosball. But seriously, culture isn’t just a word to us. We recently have been awarded one of Canada’s Top 50 Best Workplaces under 100 employees! You’ll be on a team that has your back, you can learn from, and works together to be on the best career ride of our lives.Your role
The Digital Marketing Account Lead is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and execute on their digital marketing strategies. To achieve this, the role leads the Project Management and Execution plans for Marketing Automation and Digital Marketing strategies. Additionally, strong people skills, communications, and a positive attitude are a must when cultivating long term Customers. As an extension of our Customers’ marketing departments, we endeavor to make their daily interactions with us low maintenance and very enjoyable. This role requires a high degree of organization and team coordination capabilities in order to translate Customers’ objectives into actionable monthly plans to be delivered directly and through other teammates. The Digital Marketing Account Lead routinely runs customer meetings and drives presentations, holding these sessions to a very high standard of quality in terms of presentation, timing, and documented next steps. This role contributes highly to the agency’s culture, setting an example for the team in areas such as work ethic, attention to detail, and attitude.General Responsibilities
Maintain strong relationships with assigned Customers on a monthly basisMaintain on-target delivery of Tasks, Time Budget, and Campaign goals on behalf of Customer(s)Be the Customer Subject Matter Expert, knowing the business, their marketing goals, and how best to initiate new campaigns and projects for positive outcomesBe the Customer Advocate to overcome obstacles and achieve resultsSet the Marketing Plan for Customers against the Statement of Work (SOW):Marketing Automation Services (Campaigns and Use Cases)Digital Marketing Services (SEO, PPC, Paid Social, Paid Media)Data and Insights (Assessments, Opportunities, KPI reporting)Strategy Services (Workshops and Accelerators)Maintain the Marketing Plan through regular updates / comments to proprietary agency management systemsDevelop SOW(s) in concert with Manager, Account Services by identifying opportunities for Customer growthDevelop and maintain regular performance reporting (weekly/quarterly) as neededOversee and set a high level of quality control for Customer Assets: campaigns, raw data, folders, lists, configurations in the automation platform or other agency systemsRun Customer Meetings with a focus on highlighting our work, uncovering potential opportunities, and reviewing Key Performance IndicatorsIdentify gaps in Customers’ marketing processes, suggest changes, and escalate to senior agency resources if neededDeliver to the contracted services for Deliverables and/or Subscribed TimeKnowledge & Skill Set
Broad and competent knowledge of digital marketing in the areas of Paid Media, Search Optimization, Social Media, Email Marketing, Creative Design, Content Strategy and moreDemonstrated ability to uncover business objectives, map out appropriate campaign strategies, and lead a team of individuals to achieve those goalsStrong communication skills both written and verbalStrong writing and editing skills, with an ability to effectively develop or edit customer copyStrong marketing instinct and creative energyAble to prioritize multiple tasks and delegate effectivelyDetail-oriented with an eye for “pixel perfection”Demonstrated ability to work well in a fast-paced, entrepreneurial, results-oriented team environmentStrong ability to research best practices and new ways of doing things to remain fresh and efficientEducation & Experience
Minimum 3 years in a digital agency or fast-paced marketing environmentExperience leading small teams or in a project management capacitySpecialized post-secondary education in marketing, communications, or digital media is a benefitWorking Location
E xpectation of 4-5 on-site days per week at our Edmonton or Oakville office.Director of Enterprise Strategies, Goose Digital
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