Sr Marketing Specialist

If we’re going to work together, let us first introduce ourselves – because we are proud of our team at FedEx Express Canada. You know us as a global transportation company – and we’ve shipped some interesting things over the years like part of the ship’s hull of the Titanic, a windmill, race cars, a helicopter, the shark from Jaws and a lot of panda bears who get their own chartered airplane!
Job Summary:The Solutions Team is seeking a
Senior Marketing Specialist B2B Multi-Verticals and Capabilities (AI/Industrial/Manufacturing/Technology)
located in Mississauga, Ontario. This is a hybrid opportunity.
Under limited supervision, this individual is responsible for leading the development and execution of commercial transportation product and portfolio strategies, taking into account the transportation product lifecycle, vertical rationale, competitive landscape, and the end-to-end customer experience.
This role focuses on managing, developing, and executing marketing, commercial positioning, and operational alignment activities to achieve target business outcomes for growing market share in the B2B supply chain and logistic vertical. This is a high internal visibility role.
Essential Functions:
Commercial Vertical Growth:
Identify and translate customer, market and competitive insights into marketing/commercial strategies to drive growth across our core transportation products. Conducts market feasibility studies, develop strategic business cases, vertical plans, recommendation and drives prioritization. Delivering executive-ready insights and updates on strategy, performance, and key initiatives
Vertical Initiative Roadmap & Execution:
Identifies, defines, and prioritizes new growth opportunities, value added services, capabilities, vertical expansions, and operational network enhancements which enables FedEx to grow within the identified B2B vertical and segments.
Economic & Market Evaluation:
Independently leads market, economic, and competitive evaluations to assess industry transportation landscape, with a specific focus on growth opportunity across FedEx’s core transportation products and services.
Advanced Data Analysis:
Conducts rigorous, fact-based data analysis and interpretation to uncover business insights. Designs and works with advanced financial and operational data models to evaluate opportunities and strategies.
Cross-Functional Initiatives:
Leads and executes complex commercial product launches and logistics initiatives across large, cross-functional teams, serving as the commercial and marketing lead.
Mentorship:
Actively coaches, mentors, and supports team members in less senior positions within the commercial business team.
Other Duties:
Performs other business-related duties as assigned.
Preferred Qualifications & Experience
Bachelor’s or master’s degree in
marketing / business administration .
Industry Experience:
Minimum 6 years direct experience working in related B2B Marketing vertical.
Core Skillset:
Hands‑on knowledge of Product Marketing, Program & Project Management. Proven ability to lead major business initiatives and deliver measurable results. Exceptional communication, organizational, and interpersonal skills.
Solutions-Driven Strategy:
Strong critical thinking skills with the ability to quickly assess transportations, logistical and operational dynamics across various B2B verticals and its supply chain models to determine addressable whitespaces.
Customer-Centric Execution:
Proven experience leveraging research, vertical assessment and competitive analysis to define profitable commercial product strategies, with a passion for designing scalable solutions that resolve customer pain points.
Data-Driven Approach:
Strong expertise in advanced data modeling and SQL experience. Hands‑on expertise in the collection, analysis, reporting and translating data into business insights. Advanced organizational, quantitative and analytical skills, including experience in database analysis and computer‑generated modeling.
Why Join Us?
Be part of a
forward-thinking organization
shaping the future of logistics, solutions and service innovation
Work on
high-visibility strategic initiatives
with direct impact on business growth
Collaborate with
cross‑functional teams and senior leadership
Grow your career in an environment that values
innovation, business development, strategic thinking, and leadership
Some awesome perks to working at FedEx:
A competitive salary and incentives
A progressive benefits programs, including health and dental coverage and pension plan
A Career Investment Fund with up to $5k a year for programs or tuition reimbursement
Strong Community Service programs including diverse volunteer, charity, and fundraising initiatives to give back to both local and global communities
Discounted FedEx services, flights, hotels, entertainment and car rentals
A fun and diverse team within an organization that has been named a Great Place to Work® and recipient of several Best Places to Work™ awards, among others
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