Campaign Marketing Manager (12 Month Contract)

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Campaign Marketing Manager (contract)
Mississauga, ONT (hybrid)
**Please note, this is a 12-month contract position, through our Staffing Partner

Role Overview:  

Your role is to bring to life software, brand, hardware or peripheral global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with local audiences. Leading the execution of go-to-market strategies, you’ll work collaboratively with the wider marketing team to deliver on key marketing and business KPI’s.  

What you’ll be doing:  

• Responsible for Campaign Management on an assigned mix of campaigns annually that can range from 1st & 3rd Party software, Brand, Hardware or Peripherals, according to the fiscal year priorities and launches 

• Work with Global Games Brand Marketing or Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances and evangelise the product with local internal stakeholders 

• Lead end-to-end local marketing campaigns for product launches, translating market and audience insights into a comprehensive marketing plan, briefing agencies, and delivering post-campaign analysis; act as the primary owner and point of contact across internal stakeholders including Sales, Channel Experience, Communications, and Finance. 

• Own paid media strategy and activation for assigned campaigns, including review and approval of central media plans, development of local media approaches, and oversight of asset adaptation or bespoke creative production required to execute in market. 

• Drive operational delivery of campaigns, developing and managing work-back schedules that coordinate briefing, localization, approvals, and multichannel execution to ensure global campaigns launch on time and to plan. 

• Where budget allows leads partnership, event/activation and sponsorship extensions that support campaigns that leverage cultural nuances and/or resonate with local audiences 

• Work collaboratively with PR, Influencer/Creator, Content Communications local leads to ensure integration and alignment of earned, shared and owned approaches and content to overall campaign strategies and phases 

• Leads the Territory idea submission process for assigned campaigns collaborating closely with local functional leads and Global Campaign Management to ensure ideas and impact are well understood and represented through the Global approval process 

• Guardian/champion of the PlayStation brand and software IP through management, development, and approval of PlayStation brand assets on first and third party campaigns​ 

• Work closely with the internal audience data and consumer insights and marketing analytics teams to effectively utilize: 

• 1st party audience data to size targetable audiences against campaign strategies 

• Existing research materials and player insights to ensure a full understanding of our audience and the impact of our campaigns against agreed objectives and KPIs​.  

• Understand local market nuances and local media & consumer/player insights to create impactful campaigns in context of global strategies.  

• Collaborate with the Consumer Experience team to find opportunities to partner with specific retailers to support campaign extensions in the retail physical and digital environment  

• Work closely with other Campaign Managers, ensuring that individual campaign activations and creative executions form part of a wider, coherent campaign and brand positioning ​ 

• Manage external agencies on projects to ensure timely development of marketing assets and other related activities.  

• Creation of adhoc campaign status/summary reports for regional and global use 

• Be “the voice of the player” within the business to maintain focus on the customer while also meeting business goals 

• Continual analysis of competitive products and competitor activity across marketing, sales and PR to ensure PlayStation campaigns are delivering best-in-market results​ 

• Prudent observation of finance processes including budget management, timely PO processing, on-going analysis of open POs and invoice recognition to ensure balances are closed to allow for timely re-investment​ 

What we’re looking for:   

• Exceptional organisational and planning skills with the ability to manage multiple tasks against robustly defined workback schedules, prioritise and pivot to respond to business demands in a dynamic and busy environment 

• Excellent communication/written/presentation skills with high attention to detail  

• Experience and expertise in distilling strategies to strong creative briefs for agencies to produce executions that drive measurable impact 

• Confident communicator with demonstrated ability to drive influence and manage stakeholders and external suppliers on a local and global level 

• Strong knowledge of Canadian media landscape and Global partners 

• Ability to show initiative and be proactive, possessing a “can-do” attitude 

• Naturally collaborative with a strong emphasis on building and leveraging relationships both internally and externally 

• Appetite in consumer insights, leveraging data and experience to develop creative solutions in response to challenges and opportunities.  

• A passionate and creative marketer with learning mindset that draws inspiration from broader marketplace and evolving technologies 

• A love/interest in video games or appreciation for interactive entertainment 

• Industry experience is highly regarded 

• French language an asset 

This posting reflects an active, existing opportunity at Sony Interactive Entertainment, and we’re excited to connect with candidates interested in joining our team. This is a 12-month contract position that will be engaged through our staffing partner.  Estimated Ontario hourly range, based on 40 hours per week is posted below. 

As part of our recruitment process, we may use technology, including artificial intelligence, to support the review of applications and identify candidates whose experience aligns with the requirements of the role. All decisions are made by our hiring team, and these tools are used to support, not replace, human judgment.

We value diverse experiences and do not require prior Canadian work experience for this role.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

The estimated base pay range for this remote role is listed below.

$50—$72 CAD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our  Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.